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Mobile has become one of the best mediums to reach a large mass of audience in India since people spend more time with mobile than television or laptops. India has the third largest user base of smart phones in world after China and US with 167 million smart phones users in 2015. Moreover, India is
Affiliate Marketing touched new avenues this year. Studies and researches held it in limelight where the experts kept talking about them. All the achievements and fame of Affiliate Marketing made one thing clear that the performance is going to continue this year as well. Since, change is the law of life marketers should keep trying
Native ads are gaining a huge industry buzz, many big and small ventures are investing in Native ads to get over their competitors. The upside of Native ads is that it enlightens customers about both the aspects of the product. It lets the customer have deeper engagement without being disruptive which is also a positive
Ever since apple has announced that its latest iOS will enable ad-blocking through its default browser ‘Safari’ which is the most used browser in US. It created an environment of panic among Affiliate marketers who see it as a great threat on their business. Ad-blocking software have been in existence and accounts for estimated loss
The origination of Ad blocking apps has created the ambiance of panic among marketers. The situation seems like their affiliate ads are not going to work out but, this not something about creating panic. Paying heed to some tips given would ensure you the same. If you are an advertiser and spending a considerable budget
Stealthily but steadily video marketing appeared as a great tool of customer engagement for many B2B brands. According to a study by the Web Video Marketing Council 96% of B2B marketers are now resorting on video marketing. It turned out to be the great source of lead generation. The success of video has even encouraged
Affiliate Marketing has gained a foothold in marketing industry and is being seen as a promising marketing channel where advertisers can pay on the basis of performance of the publishers. Every week new surveys and studies by organizations reveal that affiliate marketing is growing and earning the trust of more and more brands making them
It may be shocking but according to DoubleClick, the average click-through rate for display ads is 0.06% which is quite low than even getting a click from 1000 impressions. It clearly indicates that B2B marketers don’t consider affiliate marketing worthwhile for them as this approach does not live up to their expectations. But, actually it
Programmatic advertising has been the topic of discussion among marketers for long and it has been adopted by many marketers. This is the programmatic method of displaying ads which is completely automatic done without the involvement of a single human being. The comprehensive automated process makes it more potential and fruitful. The number of marketers
Internet is full of information and a major part of information on the internet is free. Millions of blogs and websites are updated every day with information and people access it free of cost. Audience pay by giving attention to the brand messages given alongside with the content in the lieu of getting information free
Marketers in Affiliate Marketing industry have been following the same strategy of buying ads for number of clicks or impression. But having a ‘Buy now’ button on display ads can increase the probability of getting the conversion done up to manifolds. The ever-changing fast paced technology is bringing new technology every time to ensure that
Programmatic Buying is being gaining traction day by day. Marketers love to make the process of buying ads automated where there is no involvement of human being. The process is efficient enough to display ads at the right place to produce desired results in the limited budget by showing ads only to those who have
Spray and pray method does not work at all these days. Marketers need to be equipped with technology and insights for fetching desired results. Today the audiences have become smarter as they know your marketing obsession and even the tricks to get discount from the brand say by abandoning cart. You need to prevent them
In the era of high end technology solutions audience have got smart enough to install ad-blocking software in their systems to prevent the website owner from displaying the ads. It has become difficult for marketers to ensure that their ads are being displayed at the right place at right time and before right audience. Advertisers
Display remarketing for affiliate marketing ensures better ROI than trying to pursue only new customers every time. It also prevents brands from becoming a reason for inconvenience of people who don’t need their service or product. Let’s create a situation; you are preparing a presentation in mid-night instead of sleeping comfortably because you have to
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