How Effective Is Video Marketing and Going to Be In Future
Stealthily but steadily video marketing appeared as a great tool of customer engagement for many B2B brands. According to a study by the Web Video Marketing Council 96% of B2B marketers are now resorting on video marketing. It turned out to be the great source of lead generation. The success of video has even encouraged brands to host their own videos and make the use of YouTube as a compliment.
It also provides a great analytics tool to businesses and many of them are integrating analytics with their CRMs and marketing automation platforms. Ultimately play button has become the most attractive CTA on web for brands. The acceptance of video marketing highlights it’s potential to grow and become the integral part of marketing strategy in future as well. Let’s find out how effective is video marketing and going to be in future.
The Highly Accepted Marketing Tool
There are three ways of learning- reading, listening and watching where videos are the perfect combination of all of them. Ascend2 concluded by a recent study that customer testimonials, tutorial and demo videos were the most effective at converting leads. It works at all the levels of the purchase funnel to push the client down.
At the top of the purchase funnel videos show your company’s culture, expertise and demonstrates how the product or service comply the client’s needs. In the middle of the purchase funnel the testimonials and case studies fortify the customer’s belief and trust. At last sales representatives close the deal by sending customized greeting videos and product demos.
In-house Production of Videos
Traditionally the videos were supposed to be very expensive to make in the context of equipments and professional experts. Many businesses used to outsource their projects to the professional video making companies. Ascend2 also revealed that 91 percent of the companies say they are experiencing the effectiveness of marketing videos and 71 percent of those marketers with successful video programs say they will raise the budget of video production in the coming year.
Therefore, businesses are producing videos in-house because the professional production companies cannot meet the deadlines for making multiple videos. Since the cost of production is not as high as it used to be and the return on investments justify the entire cost of planning, production, and distribution.
Video marketing provides better data to understand audiences. They offer precise data about the activities of the user that what they are watching, how long they were engrossed with the video and at what moment the user left video. This is far better data that can be obtained through text-based and image based content.
The data also helps to optimize the content on various variables like video length, voice-over, imagery, graphics, music and personalization thereby getting more conversions.
Move Towards Personalized Video Content
On-demand videos are being served to the audiences by B2B marketers where audiences just need to sit comfortably and grab the video content. B2C marketers are also adopting it. The interactive and engaging content would definitely help the marketers to increase their ROI.
Hence, the video content in affiliate marketing is a perfect conversion puller as many surveys and studies said in 2015. The high conversion rates with video marketing are also going to continue in 2016 as well. But, distributing the videos at right platform is as necessary as creating interactive and engaging videos.
Marketers can also take the helps of Affiliate Marketing companies in India to find the right platform for the distribution their videos other than YouTube. Since the right audience for videos is available at many other places on internet also.