Browsing category Digital Marketing

Business Intelligence: Know Bi for your business

Research by Reuters in 2017 said that the global business intelligence market is expected to grow from $15.64 Billion in 2016 to $29 Billion by 2022, with a CAGR of 11.1%. Business Intelligence means innovations, technologies, applications, and practices for assembling, unifying and representing business information and data reports. The motive behind BI is to

Are you automating these 8 marketing activities?

Most digital marketing activities are intensive and prohibitively time consuming. This ends up in increasing the resource requirements and thereby costs of an organization, very quickly. However, automation is changing this landscape and moving organizations away from delegation. If an activity could be automated, it should never be delegated, as such activities are usually repetitive