Header Bidding – A Win-Win Situation for Both

Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the


Metrics to Measure the Success of Influencer Marketing

Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral. After everything is done, it’s


Ad Networks Delivering Optimal Results in India

India is a country having world’s third largest internet user base thereby holding the potential to let e-commerce and other businesses flourish in a full-flagged manner. Affiliate Marketing acts as the anchor between merchants and consumers available online. According to a new research from Forrester, Affiliate Marketing Industry is expected to grow as big as


Rise of Display Marketing in 2016

Display marketing is growing continuously since it is capable to assist everyone with benefits. Advertisers get conversions, affiliates get paid for the traffic on their websites as well as the audience is not in loss since they get valuable content on publisher’s website free of cost in the lieu of just watching those ads. Display