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Do you lose track of time every time you open Instagram? Are you inevitably spending hours scrolling through reels? Well, this is not a social media addiction you need rehab for but a recent change in Instagram’s algorithm that has enticed users to spend as much as 100 minutes daily just on video content. Is
These LOL-worthy encrypted messages are the future of visual content. One million memes are shared daily on Instagram. This staggering number is not being monetized enough by brands. We have listed down every reason why brands should take memes seriously: As Covid hit the world, lockdown compelled users to increase their screen time in the
Research by Reuters in 2017 said that the global business intelligence market is expected to grow from $15.64 Billion in 2016 to $29 Billion by 2022, with a CAGR of 11.1%. Business Intelligence means innovations, technologies, applications, and practices for assembling, unifying and representing business information and data reports. The motive behind BI is to
Social media reputation is the perception which makes your online brand better by monitoring the social appearances and building relationships for better human engagement. It helps to build direct interaction with the customers or potential business partners to stand unique among your competitors. If used correctly in some social communities, you can make others learn
Talking about human nature, people get riled by the late responses made by anything or anyone. In the same way, this also implies on websites. And because of which the percentage of your bounce rate increases. According to a study by RocketFuel the most average bounce rates fall between 26% and 70% for most websites. To reduce this
As per a popular study by Harvard Business Review, it was found that 64% of people choose the same brand because of brand value, and 13% choose the brand because of their frequent interaction with them. Moreover, as per Deloitte, 76% of US consumers interact with brands or products before arriving at the store. Company
Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. What is programmatic media buying? Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. Cutting edge technology that can
Most digital marketing activities are intensive and prohibitively time consuming. This ends up in increasing the resource requirements and thereby costs of an organization, very quickly. However, automation is changing this landscape and moving organizations away from delegation. If an activity could be automated, it should never be delegated, as such activities are usually repetitive
83% of the Indian workforce prefers to be entrepreneurs as compared to the global statistics of 53%. This survey by Randstad Workmonitor hints at the far-flung possibilities that the robust Indian economy sprouts for the millennial’s. There is an opportunity waiting to be grasped & an idea craving to shape into fruitful results. We are
Since early school days, we are taught the paramount importance of ‘Board exams’. Whether we have been through that stage or are yet to appear for the board exams, we are well-aware of the anxiety revolving around it. There is numerous pressure one succumbs to when the board exams are just around the corner. For
As a progressive move, Quora takes a leap with advertising policies. The initial non-targeted audience can now be targeted and filtered by the advertisers. They can upload the list of emails of target audience to Quora and select their viewership which is desirable for the brand. The approach has been implemented to identify the correct
While browsing through Facebook’s news feed, we generally encounter a lot of advertisements & posts that crowd our feed. Facebook has begun experiments that provide exclusivity of viewing posts from friends & family and shift the publisher’s ads & posts to an alternate timeline. The tests are being conducted based on the user intent of
Blogging is a truly effective way of bringing traffic to your website and engaging people with your brand. It has been an important tool that grows your online presence eventually helping your business grow. At times, you might or might not get the desired results out of a blog. A successful reach could boost your
Photos are an important tool for grabbing attention of the viewers. Whether the design has effective content or not, if there are appealing visuals then it surely increases the engagement. Views grow and conversation rates shoot up. However, there are certain aspects that becomes mandatory for the images to become powerful. Have a Look at
Instagram is the new age social media which is fun, easily accessible and gaining immense popularity. While, it is the best platform for the photographers to exhibit their extraordinary skills, it is becoming a powerful hub for businesses to showcase their USP as well. Initially, Instagram wasn’t considered a potential platform for business but now
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