All posts by Admin

Online Reputation Management

5 Steps to Build a Better Online Reputation

May 30, 2017

Online reputation is a necessary aspect in today’s World. The manner in which you portray your brand through specific actions is how you come across in the market. Arguably, it is one of the most important business strategies one has to look into. Have a Look at 5 Easy Ways to Create a Better Online

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Mobile Advertising

Top 5 Mobile Marketing Trends to Watch out in 2017

May 19, 2017

The mobile phone is the most popular digital device on the planet with 1.7 billion users and counting. It is by far the most convenient, user friendly and a constantly evolving medium. There are new mobile marketing trends emerging with the blink of an eye and 2017 is surely going to be one such remarkable

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affiliate marketing

Meet iCubesWire at Affiliate World Asia

March 21, 2017

iCubesWire will be present at Affiliate World Asia – the global affiliate conference being held on 6th-7th December 2017 in Bangkok, Thailand. Mr. Sahil Chopra, founder & CEO will be happy to meet you over discussions & meetings. Please email us for booking an appointment –sahil@icubeswire.com Affiliate World Asia is the world’s largest super affiliate conference

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Video Marketing

Video Advertising is All Set to Lead 2017

December 29, 2016

Video is more interesting and easier to grab than any other form of content. So, Video will lead in 2017. It will account for 74% of all internet traffic by 2017, according to Synadacast. Advertisers are all set to increase their budget in coming years on online video advertising. According to a survey done by

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Mobile Advertising

How Hyperlocal Mobile Advertising Takes Display Beyond Online Stores

December 21, 2016

Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising

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Digital India

Demonetization and its Positive Effects on Digital India

December 10, 2016

Demonetization is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason — it is a move that has affected all subjects of the nation for better or worse. Better, as the benefits are clear and obvious – it drives the nation towards a cashless

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Display Advertising

Revolutionizing the Display Advertising Industry with Beacon

September 16, 2016

Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionizing the display advertising industry. It started with serving banner ads to the audience in India then the ‘CMP’ technology enabled advertisers to serve different creative at different levels in the purchase funnel to the same user through affiliate

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programmatic advertising

A Step-Wise guide of Programmatic Advertising

September 1, 2016

Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,

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affiliate marketing

5 Effective Tips to Attain CPI Paradigm

August 22, 2016

An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without

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Re-targeting

Checking Out Transformations in Retargeting

August 10, 2016

Many brands and advertisers are still chasing their prospects with the old-fashioned cookie based retargeting. Once the user clicks on any ad and lands on the landing page of the advertiser to see a product or services, the same product follows him everywhere. Sometimes it gets annoying to the user and deteriorates the brand reputation.

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Video Marketing

Video Giving Wings to Display Marketing

August 3, 2016

Display Marketing is actually unstoppable. Sooner or later it will be the primary promotional strategy for all business in future. It’s dynamic in nature and encompasses all marketing requirements like branding, re-marketing, and ultimately converting the prospect into customer. Rather, it is sometimes better than TV ads which is the most conventional method of promotion.

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affiliate marketing

Creative Optimization Is a Single Answer to Many Questions

July 27, 2016

Undoubtedly display is a dynamic and potential marketing strategy since it catches the attention of marketers every now and then and becomes the talk of the town. In our last post, we have talked about CMP (Creative Management Platform) already which is not enough to appreciate the technology and platform display has acquired so far.

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affiliate marketing

CMP – A Magic Stick for Display Shortcomings

July 19, 2016

Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on

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affiliate marketing

Amalgamate Mobile and Native Advertising to Beat Ad Blocker’s Threat

June 7, 2016

Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.

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