All posts by Admin

CMP – A Magic Stick for Display Shortcomings


Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on

Header Bidding – A Win-Win Situation for Both


Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the

Metrics to Measure the Success of Influencer Marketing


Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral. After everything is done, it’s

Ad Networks Delivering Optimal Results in India


India is a country having world’s third largest internet user base thereby holding the potential to let e-commerce and other businesses flourish in a full-flagged manner. Affiliate Marketing acts as the anchor between merchants and consumers available online. According to a new research from Forrester, Affiliate Marketing Industry is expected to grow as big as

Rise of Display Marketing in 2016


Display marketing is growing continuously since it is capable to assist everyone with benefits. Advertisers get conversions, affiliates get paid for the traffic on their websites as well as the audience is not in loss since they get valuable content on publisher’s website free of cost in the lieu of just watching those ads. Display