The mobile phone is the most popular digital device on the planet with 1.7 billion users and counting. It is by far the most convenient, user friendly and a constantly evolving medium. There are new mobile marketing trends emerging with the blink of an eye and 2017 is surely going to be one such remarkable
Video is more interesting and easier to grab than any other form of content. So, Video will lead in 2017. It will account for 74% of all internet traffic by 2017, according to Synadacast. Advertisers are all set to increase their budget in coming years on online video advertising. According to a survey done by
Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising
Demonetization is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason — it is a move that has affected all subjects of the nation for better or worse. Better, as the benefits are clear and obvious – it drives the nation towards a cashless
Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionizing the display advertising industry. It started with serving banner ads to the audience in India then the ‘CMP’ technology enabled advertisers to serve different creative at different levels in the purchase funnel to the same user through affiliate
Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,
An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without
Many brands and advertisers are still chasing their prospects with the old-fashioned cookie based retargeting. Once the user clicks on any ad and lands on the landing page of the advertiser to see a product or services, the same product follows him everywhere. Sometimes it gets annoying to the user and deteriorates the brand reputation.
Display Marketing is actually unstoppable. Sooner or later it will be the primary promotional strategy for all business in future. It’s dynamic in nature and encompasses all marketing requirements like branding, re-marketing, and ultimately converting the prospect into customer. Rather, it is sometimes better than TV ads which is the most conventional method of promotion.
Undoubtedly display is a dynamic and potential marketing strategy since it catches the attention of marketers every now and then and becomes the talk of the town. In our last post, we have talked about CMP (Creative Management Platform) already which is not enough to appreciate the technology and platform display has acquired so far.
Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
The rise of Ad Blocking is quietly imposing a question mark on the growth of display advertising, however, the rise of programmatic advertising favours as a strong point to lead the topic. The technology is continuously favouring the display advertising also everyday improving the working, transparency and the efficiency of the most acceptable niche of
Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the
Marketers are researching and developing new methods every time to promote their brand name and convince the prospects. The most convincing method wins the race in marketing. Native advertising holds such potential and a successful marketing campaign guarantees better ROI along with acquiring the customers who have more possibilities to return back. Making a native