Blogging is a truly effective way of bringing traffic to your website and engaging people with your brand. It has been an important tool that grows your online presence eventually helping your business grow. At times, you might or might not get the desired results out of a blog. A successful reach could boost your
Photos are an important tool for grabbing attention of the viewers. Whether the design has effective content or not, if there are appealing visuals then it surely increases the engagement. Views grow and conversation rates shoot up. However, there are certain aspects that becomes mandatory for the images to become powerful. Have a Look at
Instagram is the new age social media which is fun, easily accessible and gaining immense popularity. While, it is the best platform for the photographers to exhibit their extraordinary skills, it is becoming a powerful hub for businesses to showcase their USP as well. Initially, Instagram wasn’t considered a potential platform for business but now
Analyzing your marketing strategy on regular interval is utmost necessary. Looking back at your work will help you track the growth of your marketing efforts. Whether you analyze it quarterly, weekly or monthly that is one’s prerogative. In today’s times, it is important not only to run a successful campaign but to also see how
A performance based model by which an E-commerce retailer pays an external website for traffic is known as affiliate marketing. It is the process of promoting other person’s products/services on your website. In simpler terms, affiliate marketing is a process wherein you like a product/service, you promote it with the others and every time there
Online reputation is a necessary aspect in today’s World. The manner in which you portray your brand through specific actions is how you come across in the market. Arguably, it is one of the most important business strategies one has to look into. Have a Look at 5 Easy Ways to Create a Better Online
“Social media replaces nothing, but compliments everything.” – Neal Schaffer Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for business of all sizes.
The mobile phone is the most popular digital device on the planet with 1.7 billion users and counting. It is by far the most convenient, user friendly and a constantly evolving medium. There are new mobile marketing trends emerging with the blink of an eye and 2017 is surely going to be one such remarkable
Video is more interesting and easier to grab than any other form of content. So, Video will lead in 2017. It will account for 74% of all internet traffic by 2017, according to Synadacast. Advertisers are all set to increase their budget in coming years on online video advertising. According to a survey done by
Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising
Demonetization is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason — it is a move that has affected all subjects of the nation for better or worse. Better, as the benefits are clear and obvious – it drives the nation towards a cashless
Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionizing the display advertising industry. It started with serving banner ads to the audience in India then the ‘CMP’ technology enabled advertisers to serve different creative at different levels in the purchase funnel to the same user through affiliate
Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,
An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without
Many brands and advertisers are still chasing their prospects with the old-fashioned cookie based retargeting. Once the user clicks on any ad and lands on the landing page of the advertiser to see a product or services, the same product follows him everywhere. Sometimes it gets annoying to the user and deteriorates the brand reputation.