video-advertising-is-all-set-to-lead-2017

Video Advertising is All Set to Lead 2017


Video is more interesting and easier to grab than any other form of content. So, Video will lead in 2017. It will account for 74% of all internet traffic by 2017, according to Synadacast. Advertisers are all set to increase their budget in coming years on online video advertising. According to a survey done by

revolutionizing-display-advertising-industry-beacon

Revolutionizing the Display Advertising Industry with Beacon


Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionizing the display advertising industry. It started with serving banner ads to the audience in India then the ‘CMP’ technology enabled advertisers to serve different creative at different levels in the purchase funnel to the same user through affiliate

A Step-Wise guide of Programmatic Advertising


Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,

5-effective-tips-attain-cpi-paradigm

5 Effective Tips to Attain CPI Paradigm


An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without

checking-transformations-retargeting

Checking Out Transformations in Retargeting


Many brands and advertisers are still chasing their prospects with the old-fashioned cookie based retargeting. Once the user clicks on any ad and lands on the landing page of the advertiser to see a product or services, the same product follows him everywhere. Sometimes it gets annoying to the user and deteriorates the brand reputation.

video-giving-wings-display-marketing

Video Giving Wings to Display Marketing


Display Marketing is actually unstoppable. Sooner or later it will be the primary promotional strategy for all business in future. It’s dynamic in nature and encompasses all marketing requirements like branding, re-marketing, and ultimately converting the prospect into customer. Rather, it is sometimes better than TV ads which is the most conventional method of promotion.

cmp-magic-stick-display-shortcomings-icubeswire

CMP – A Magic Stick for Display Shortcomings


Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on

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Header Bidding – A Win-Win Situation for Both


Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the

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