Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising
An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
Mobile has become one of the best mediums to reach a large mass of audience in India since people spend more time with mobile than television or laptops. India has the third largest user base of smart phones in world after China and US with 167 million smart phones users in 2015. Moreover, India is
Ever since apple has announced that its latest iOS will enable ad-blocking through its default browser ‘Safari’ which is the most used browser in US. It created an environment of panic among Affiliate marketers who see it as a great threat on their business. Ad-blocking software have been in existence and accounts for estimated loss
The origination of Ad blocking apps has created the ambiance of panic among marketers. The situation seems like their affiliate ads are not going to work out but, this not something about creating panic. Paying heed to some tips given would ensure you the same. If you are an advertiser and spending a considerable budget
Recently introduced Google’s Mobile-First Rule will pull the SERPs of responsive websites up. So, it can be clearly understood that mobile display ads will be fruitful on responsive websites only. But, making website responsive is enough? A publisher having responsive website can ensure high revenue? Paying heed to blog published on ComScore.com ‘60% of total
With the passage of time the world is getting digital and the number of smart phones is remarkably rising. Therefore, marketers involved in Affiliate Marketing are making the best use of Mobile Advertising in India. Smart phones are primarily used for calling but their utility is increasing day by day. They are multi-functional as apart