Both advertisers and publishers involved in Affiliate Marketing in India and offshore struggle with tracking technologies every time. The most reliable method they are using currently is ‘cookies’ which they use to track the conversions as well as to understand the customer behavior. On the basis of cookies they also retarget the customers the latest
After revelation of Gartner’s predictions in Mobile Advertising for Affiliate Marketing Industry marketers are imbued with positive vibes. Past year witnessed 58% growth from 2013 to 2014 and it is expected to grow immensely. The developments in technology will lead the way and the affiliate marketing through mobile advertising has a long way to go
Affiliate Marketing is growing by leaps and bounds availing the virtues of being performance based. Advertisers find it the most affordable and frugal way to get sales generated as they need to pay after getting the action done. More and more merchants are using it for selling products, getting leads and driving traffic on websites
India is showing rampant growth in the realm of Affiliate Marketing with the abundance of Affiliate Marketing Networks which are significantly rising in number. Both publishers and advertisers are harnessing the advantage of this platform where they are devoid of the risks of any loss. Their profits may differ in the volume but they are