All posts by pr

How social media marketing and influencer marketing are slowly taking over the marketing space?

According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Digital to keep realty afloat in times of COVID-19

Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online.  The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around

iCubesWire Working on Building Technology-Led Marketing Ecosystem: Sahil Chopra

In today’s scenario, it’s essentially important for a company to have an equally powerful marketing strategy as its product. iCubesWire, a leading digital marketing company in India, entered its 11th year of operations in April 2020, revolutionizing the performance marketing operations in India. It was founded in 2010 by Sahil Chopra, a young entrepreneur with

Internet of Things a.k.a IOT: is it going to be the Future Driven or will it be Driving the Future?

Well, the answer is vice-versa!Opines Sahil Chopra, Founder & CEO, iCubesWire A day in a life of an IOT user Let me start with a story about Internet of Things aka IOT. The technology is definitely being so very acceptable by the individuals, communities and businesses alike! Likewise, the device cognitive environments are sprucing up

Who moved my leads?

Social platforms are helping businesses to engage & generate sales leads   It is really becoming an equal equation. Crack the code with Sahil Chopra, Founder & CEO, iCubesWire as he opines on how to optimize your online leads!   The Social Leaders Lead by Examples   On social media you “lead people to what they

How Playing Golf Made Me a Good Leader

Sahil Chopra, Founder & CEO, iCubesWire writes about how his passion for golf inspired him to lead from the front Albert Einstein once said, “The leader is one who, out of the clutter, brings simplicity … out of discord, harmony … and out of difficulty, opportunity.”   Can a game of golf be a game-changer? Well,

Does AI Understand the EQ Over IQ?

‘IBM’s Chef Watson’ & ‘Affectiva’ is already turning the tables and how! Read on to know more.   The capability of expressing and understanding emotions is the only thing which separates us humans from machines. What if a machine becomes intelligent enough to match the level? Does it give you a frisson of terror? I am sure it

Give Your Brand Campaign a Voice of its own!

When Allen Dale coined the phrase “If necessity is the mother of the invention, then laziness is the father,” in 1990, little did he know that it would describe the driver of personal technology to such an extent. Evolutionary and revolutionary research has historically revolved around the aim to reduce the human effort to achieve

iCubesWire Elevates Nishant Sharma as its Chief Business Officer

Gurgaon, 8th May 2019: Chartering on vertical growth economics, iCubesWire, the digital marketing solutions and concepts provider is elated to announce Nishant Sharma as its Chief Business Officer. This latest development came as a strategic move to strengthen the organization while leveraging upon the best resources deployed. In this new role as the company’s Chief Business

Blockchain in affiliate marketing: Will it disrupt or improve upon existing software architecture

Published By : The emergence of Distributed Ledger Technologies (DLTs) and its capability to disrupt traditional business value chains have made affiliate marketing industry also stand-up and acknowledge the potentials of blockchain. DLTs have an inherent advantage over legacy demand and supply side platforms in the affiliate marketing industry. It is more transparent, self-administrating with smart contracts,

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