In the midst of battles among brands, we can clearly hear the blowing horn of digital transformation on loop. Each day adds a significant development in the way brands reach out to their customers. It’s no secret that we have become technology-bound and spend most of our time skimming through countless content pieces. More often
Well, conversational marketing is far from a dialogue-driven approach to marketing. The first dialogue is always with oneself, ensuing the question of how well you understand your consumers and their pain points. It involves talking to drive engagement and addressing how you commit to customer experience. According to a study by IBM, nearly 80% of
The idea for Recruitment Marketing is to build a lead/talent pool that is keen to explore opportunities. It, thus, goes beyond just job postings and offers an attractive proposition for candidates to get to know more about the company, culture, talent, and opportunities. The Great Resignation or “reshuffle” has made many employers strive to find
Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies
FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,
Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign
The new year is just around the corner, and keeping the trend alive, marketers are busy analysing digital marketing strategies that may demand our attention going ahead. Consumer behaviour changes in a blink of an eye and we must keep our eyes and ears open to these subtle changes to invest effectively and gain an
Elections, a highly anticipated time for India as leaders come to power, some parties rise, some fall and people lie bare witnesses to how the nation is shaped again. It also happens to be a time when OOH platforms earn big bucks, from political rallies to visits, everything is on display up and front. Politics
Digital marketing agency iCubesWire has unveiled its plans to expand iCubesWire Vidx, its animation studio. As part of the expansion plan, iCubesWire VIdx aims to grow its presence across the country. The studio is currently based in the company’s headquarters in Gurgaon. The agency is planning to hire additional 50 new roles for Vidx across
Authentic woke content has created an opportunity for brands to connect with their audience more up and close. What does it mean to be woke? To put it simply, it is a term used to describe a person who is aware of the world’s prevalent political and social issues. What happens when we intertwine the
The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice
iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward
Will it continue to grow or fizzle out in a few months in India? Are large brands getting on board for this medium? Here’s a look at the latest trends in meme marketing:- An average millennial looks at 20-30 memes every day, and with the millennials ruling the generation, meme culture is undeniably a way
Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand
-With one Gold, two silver and four bronze, India recorded its best-ever medal haul at the Tokyo Olympics this year, which ended on Sunday. -As the Tokyo Olympics came to an end, we talk to experts to find out who will land the most brand endorsement deals, and whether the new players will become as attractive to