Browsing category Digital Marketing

How to maximize your reach through video marketing? What can be done to level it up to bring your business to its peak?


Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on

What’s cookie-ing in digital marketing?


We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this

Failing to comply with IT Rules: Twitter loses Safe Harbour in India


After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on

iCubesWire bags digital marketing mandate for Servhub


iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening

5 Digital trends to watch out for in 2021


2020 has been a year of overcoming challenges and embracing change. The global pandemic radically transformed the way business is done. Despite the many ways companies operate, the sudden transition towards digital technology keeps the business going and, in turn, helps to stay ahead of the competition. The year 2020 cornered businesses across markets into

How social media marketing and influencer marketing are slowly taking over the marketing space?


According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Digital to keep realty afloat in times of COVID-19


Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online.  The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around

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