The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star
De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands to reach their customers regardless of the physical boundaries. Even in the face of the strongest
Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on
We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this
Digital marketing agencies help a company position their business in the relevant market, driving ROI for their marketing campaigns and saves resources. By Sahil Chopra We are all familiar with how the famous adage goes, ‘what comes in the people’s eyes is what sells.’ A digital marketing agency starts helping your business by grabbing those
OTT platforms bring a wide array of content to select from based on a consumer’s interests. For content marketers, relevance is the key to unlock new dimensions of advertising in the world of OTT media. Technological advancement is at the heart of the way we live and interact. Over the last few years, content consumption
The pandemic made the world see exceptional scenarios. Gig workers are almost recognized as full-time employees; companies are mulling and some are even implementing permanent work from home (WFH); and organizations are rolling out bold and radically inclusive policies for workforces around the world. But one thing remains distinctive: CXOs across sectors taking pay cuts.
After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on
Digital marketing agency iCubesWire has won the digital and creative mandate for Gulshan Group, in the real estate sector of NCR. The agency bagged the creative mandate for Gulshan for all residential and commercial projects like Gulshan Dynasty, Gulshan one29, following a multi-agency pitch and will now be heading communication and strategy for the brand
Facebook-owned WhatsApp has moved the Delhi High Court challenging the government’s new IT rules that are scheduled to come into force on Wednesday, 26 May, according to a report by Reuters. According to report, WhatsApp requested the Delhi High Court to declare that one of the new rules is a violation of privacy rights
Clubhouse, an invite-only audio chat app, garnered a lot of ears because of its voice-based design. However, in a recently conducted study at Stanford University in the US, the app gained uproar for allegedly leaking user’s data to the Chinese government. In another report from Cyber News, the personal data of more than 1.3 million
When technology becomes more human-like, the probability of an error occurring shrinks exponentially. Artificial Intelligence brings the decision-making proficiency of a human and the efficiency of a machine together to get tasks done. Artificial Intelligence is slightly different from what we are used to witnessing on big screens. Artificial Intelligence is not a horde of
As part of the mandate, iCubesWire will be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons for Ambience Group. iCubesWire will now be in the saddle as Ambience Group’s creative agency. The agency has been serving Ambience Group
The Coronavirus pandemic resulted in an unprecedented crisis for the real estate sector. However, it also provided an opportunity to adopt a new and technology-driven business model. Digital marketing and virtual site tours have helped the real estate businesses in increasing sales and retaining customers. It is no secret the real estate market had