Digital marketing agencies help a company position their business in the relevant market, driving ROI for their marketing campaigns and saves resources. By Sahil Chopra We are all familiar with how the famous adage goes, ‘what comes in the people’s eyes is what sells.’ A digital marketing agency starts helping your business by grabbing those
OTT platforms bring a wide array of content to select from based on a consumer’s interests. For content marketers, relevance is the key to unlock new dimensions of advertising in the world of OTT media. Technological advancement is at the heart of the way we live and interact. Over the last few years, content consumption
The pandemic made the world see exceptional scenarios. Gig workers are almost recognized as full-time employees; companies are mulling and some are even implementing permanent work from home (WFH); and organizations are rolling out bold and radically inclusive policies for workforces around the world. But one thing remains distinctive: CXOs across sectors taking pay cuts.
After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on
Digital marketing agency iCubesWire has won the digital and creative mandate for Gulshan Group, in the real estate sector of NCR. The agency bagged the creative mandate for Gulshan for all residential and commercial projects like Gulshan Dynasty, Gulshan one29, following a multi-agency pitch and will now be heading communication and strategy for the brand
Facebook-owned WhatsApp has moved the Delhi High Court challenging the government’s new IT rules that are scheduled to come into force on Wednesday, 26 May, according to a report by Reuters. According to report, WhatsApp requested the Delhi High Court to declare that one of the new rules is a violation of privacy rights
Clubhouse, an invite-only audio chat app, garnered a lot of ears because of its voice-based design. However, in a recently conducted study at Stanford University in the US, the app gained uproar for allegedly leaking user’s data to the Chinese government. In another report from Cyber News, the personal data of more than 1.3 million
When technology becomes more human-like, the probability of an error occurring shrinks exponentially. Artificial Intelligence brings the decision-making proficiency of a human and the efficiency of a machine together to get tasks done. Artificial Intelligence is slightly different from what we are used to witnessing on big screens. Artificial Intelligence is not a horde of
As part of the mandate, iCubesWire will be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons for Ambience Group. iCubesWire will now be in the saddle as Ambience Group’s creative agency. The agency has been serving Ambience Group
The Coronavirus pandemic resulted in an unprecedented crisis for the real estate sector. However, it also provided an opportunity to adopt a new and technology-driven business model. Digital marketing and virtual site tours have helped the real estate businesses in increasing sales and retaining customers. It is no secret the real estate market had
Coming up with offerings as per requirements and positioning them accurately to attract the right audience is what effective digital marketing is all about, opines Sahil Chopra, iCubesWire as he decodes how to leverage data in digital marketing. Data analytics is the foundational building block of every business out there. And the engaging world of digital
iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening
Social media platforms got us through 2020. During times of social distancing, these platforms kept us together and in sync with friends, family, and colleagues. While Zoom became your conference room for meetings, Houseparty made a room for itself and won the title of the coolest hotspot to hang out. This cultural shift in the
2020 has been a year of overcoming challenges and embracing change. The global pandemic radically transformed the way business is done. Despite the many ways companies operate, the sudden transition towards digital technology keeps the business going and, in turn, helps to stay ahead of the competition. The year 2020 cornered businesses across markets into
iCubeswire, India’s leading 360° digital marketing agency and affiliate network, has successfully bagged the digital mandate for one of the paramount F&B brands, Biryani by Kilo. The brand awarded its digital duties to the agency ensuing a multi-agency pitch. The agency will be at the helm of steering the brand’s digital communication across social