All posts by pr

71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire Survey


With the Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystems in the country, a whopping 71% of the respondents surveyed by digital marketing agency iCubesWire, said that their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.iCubesWire conducted an

iCubesWire Bags the Digital Mandate for Luxor


Digital marketing and creative agency iCubesWire has been roped in as Luxor’s digital and social media marketing partner. Through the association, iCubesWire will help the brand reach more customers efficiently. As per the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. The agency will spearhead digital branding, media

Making Bank: Indian Social Media Influencers saw 46% Spike in Advertising during Covid


When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a

UP Voters prefer Facebook over Twitter for State Politics Updates: Digital Marketing Survey


Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies

How Pricey is Privacy in the Digital Age?


FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,

iCubesWire Bags the Digital Mandate for vHealth


Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign

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