All posts by pr

iCubesWire’s Strategic Play: Mazen Bahnassy to Spearhead Influencer Marketing in the MENA Region

Explore Mazen Bahnassy’s journey to lead iCubesWire’s influencer marketing division in the MENA region. Witness his strategic vision, marketing prowess, and the promising future he envisions. Amidst the glittering skyline of Dubai, a narrative unfolds that is set to redefine the contours of influencer marketing across the Middle East and North Africa (MENA). It’s a

7 ways influencer marketing will change in 2024

Brands’ love for influencer marketing is undying and will only grow more intense. With 2024 just around the corner, marketers have a long list of influencer marketing trends to leverage. The ever-evolving influencer landscape is experiencing a growth spurt in ad spending in the UAE, which is expected to grow at an annual rate of

Exploring the future of ad-tech: A 2024 outlook

If you’ve been closely following the dynamic tech scene in the Middle East, you’re well aware of its continuous innovation. Brace yourselves, because 2024 is poised to be a pivotal year for the region’s advertising technology (ad-tech) industry. Let’s delve into the anticipated trends that are set to shape the landscape throughout the upcoming year. Programmatic Ads:

iCubesWire elevates Erick Maalouli as business director for Dubai and Saudi Arabia Markets

With a career spanning over 15 years in media and sales management, Maalouli has a track record of driving growth and innovation. His tenure at organisations like Choueiri Group and Bayut&Dubizzle is marked by transformative leadership and strategic prowess in marketing, client servicing and team management. Ad Tech platform iCubesWire has announced the elevation of

iCubesWire continues on its global expansion plans by entering the Saudi Arabia market

This strategic move strengthens the company’s commitment to creating a strong foothold within the MENA region’s thriving digital advertising sector, which is projected to surpass nine USD billion by 2025, the platform stated in a press release. iCubesWire, a global Ad Tech audience platform, has announced their expansion into the Saudi Arabia market with a

iCubesWire secures influencer marketing partnership with Himalaya in the UAE and Qatar markets

This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar. iCubesWire, a global adtech platform with content production and influencer marketing capabilities, has bagged the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand. This strategic partnership aims to elevate brand awareness and customer engagement in the booming

iCubesWire announces tailor-made Innovative Ad Solutions & Influencer Marketing Campaigns ahead of the World Cup & Festive Season

iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with

iCubesWire Plugs Meesho’s 140-Million Users into Its Audience Ad Tech Platform

Bengaluru (Karnataka) [India], September 8: iCubesWire, a global Ad Tech Platform, has announced an exciting partnership with Meesho, India’s only true e-commerce marketplace. With 140 million annual transacting users, over 1.3 million sellers and ~ 120 million active product listings across 30 categories, Meesho aims to fuel the discoverability of a wide assortment of products

iCubesWire partners with Dubizzle as Influencer marketing partner

The partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers. iCubesWire, a leading Ad Tech platform, has announced its partnership with dubizzle, the UAE’s premier classifieds platform. This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers, seamlessly bringing

Ethics in Influencer Marketing

Striking a balance between transparency and promotion is a good marketing strategy Influencer marketing has become one of the most potent weapons in any marketer’s arsenal, enabling brands to connect with their target audience through credible voices. However, with its sudden rise, we must consider its ethical implications. Ensuring transparency alongside promotion is critical for

iCubesWire bags the comprehensive marketing mandate of Swiggy

iCubesWire will channel its digital expertise into creating innovative assets for Swiggy, Swiggy Instamart, Swiggy Dineout, Swiggy Genie, among others iCubesWire, a global AdTech platform, has bagged the mandate to manage Swiggy’s growth marketing, influencer marketing and affiliate campaigns. According to the company, the partnership will introduce fresh creativity into the brand’s digital channels. According

iCubesWire Launches India Influencer Conclave with Chetan Bhagat Mandira Bedi as Keynote Speakers

iCubesWire, a leading global ad tech platform, has announced the ‘India Influencer Conclave’, scheduled to take place on August 25th at the Camellias Club in Gurgaon. The exclusive event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ top-notch brands, regulatory bodies, and platform experts for a day of insightful

Digital Ad Tech Firm iCubesWire aims to double topline to Rs 350 crore in FY’24

iCubesWire, the digital ad tech platform, has forecasted top-line revenue of Rs 350 crore for the current year and also announced its expansion plans. The company’s aspirations are focused on an exponential growth trajectory across several parameters, including revenue, team, geographies, and the launch of advanced ad technology innovations, which will be added to the

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