What if you saw an advertisement, liked it and found someone right there to answer all questions. Now solving queries is just a chat away with plethora of solutions offers in nXt. Instatalk lets you interact with the ad instantly which can easily be touted as the win-win situation for the brand as well as the customer.
AI enabled mobile keyboard that understands user and recommends contextual content in real time. Unlike any other keyboard, it comes out with immediate suggestion based on the text typed in the device. There are either advertisements or content via partnerships which gets pushed to user screen.
Polygon Technology is one step ahead of the old school style of hyperlocal targeting. With Polygon targeting, a particular ad is shown to the user within the reach of the store of the brand. The journey of the user is mapped till he enters the outlet after viewing the ad. It is indeed a true ROI measurement solution which analyzes the rate of conversion from a particular advertisement.
A unique & innovative way of cross device advertisement is to be in-sync with TV advertisements. A user is shown advertisement similar to the ones he saw while watching television. This method is adapted to enhance the recall value of the brand while accessing mobile internet. The technology behind this targeting is audio finger-printing technology which could work as an added benefit for brand recall.
nXt comprises of a conceptualized and customized rich media creative unit. This unit includes banners and interstitial initiated engagement points which are engaging and interactive. Rich Media is a constantly evolving bundle of innovation that is highly appealing to the consumers and creates value for the brand.
Games are one of the topmost things people use their phone for. It keeps them occupied and glued to the game. Thus, nXt offers a unique proposition where advertisements become a part of the gaming experience. This is indeed a unique as well as a subtle way of positioning the brand in user’s mind.
Software development kit is a warehouse which stores a person’s first hand collected data of information about user’s interest, persona and device information. These characteristics are referred while choosing the audience for showing the advertisement of a particular brand. The information from SDK helps segregate the audience and the ad is tactfully showcased to the right person at right time on right device.
A lot of public places have free Wi-fi access for the public. A crowd of people connected to the same Wi-fi at the same time becomes a convenient for the brands to shoot the ads on the target audience’s phone screens. This opportunity comes across as a wonderful means to target a large sum of audience instantly.
AR is the futuristic way to experience products, as it superimposes in- app characters and scenarios from the ads onto the user’s real-world environment. Higher brand recall, higher engagement and better CTRs are guaranteed with the use of AR. The options that it offers are also limitless which newer innovations paving way in nXt.