Published By : In modern times, everything we do is recorded in the form of data. Oil, money, wealth and assets are not the most powerful things in the world. It’s ‘Knowledge’. The way knowledge is leveraged, makes it a magic lamp for every marketer. Data is like clay, everyone has it but not everyone
Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American
Published By : Facebook has announced the merging of the 3 platforms namely, Messenger, Instagram and WhatsApp. It is rebuilding the underlying infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. Though the date of incorporation hasn’t been finalized yet. Messaging helps people stay
Published By : iCubesWire, a leading digital marketing solution provider, has been enabling digital transformation for leading brands. The agency has marked a new milestone in innovative technology by introducing an AI enabled engaging tool for brands opting for video marketing. To begin with, the focus will be on women-oriented and real
Published By : iCubesWire, a digital marketing solution and concept provider, has bagged the integrated digital mandate for Bajaj Capital, from Bajaj Capital’s Wholly Owned Subsidiary – Investors India Technologies Private Limited. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital
Published By : iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,
Published By : New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram
Published By : iCubesWire, a performance marketing network, full-service digital agency & product development organization has inaugurated a research & development center in Jodhpur, Rajasthan. Headquartered in Gurgaon, iCubesWire has branch offices in Mumbai, Bangalore, & London. The office in Jodhpur will be an extended arm of the organization which currently has 100+
Published By : Across the globe, researchers, doctors and social scientists are rallying to use AI systems to increase human lifespan and improve the quality of life. Last week, Indian think tank NITI Aayog and tech giant Microsoft India forged a partnership to leverage AI-based solutions in healthcare. The Redmond giant will help the Indian
Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands
Published By : Programmatic advertising is a method of utilizing software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative method of advertising which facilitates the buying and selling of
Published By : Change in technology has been significantly higher in the last decade compared to earlier. India is home to more than 400 million millennials, an era wherein the world around is pacing swiftly with a negligible margin for pausing. Each day is marked with a breathtaking innovation that progresses towards constant modification. To
Published By : iCubesWire, the technology performance driven digital agency, has bagged the integrated digital mandate for real-estate developer Ambience Group. The agency will be responsible for handling the 360-degree digital marketing functions of the brand covering ORM, listening, managing social channels, website, digital creatives, media spends and performance marketing. Speaking on the announcement, Ankush Kaul,
Published By : A step towards the digital transformation In recent times, our world has experienced penetration of technology into the digital realm and witnessed a glimpse of the escalation in human lives. Due to this quick advancement of technology, the gap seems to blur the lines between humans and machines, credit for which goes
Published By : No industry is untouched by the interesting offerings that analytics and artificial intelligence have to offer. Digital marketing companies are no exceptions as they are embracing these technologies in a wide array of applications. Analytics India Magazine got in touch with Sahil Chopra, founder of iCubesWire for the same. Founded in 2010 iCubesWire extensively uses