Browsing category Influencer Marketing

iCubesWire’s Strategic Play: Mazen Bahnassy to Spearhead Influencer Marketing in the MENA Region

Explore Mazen Bahnassy’s journey to lead iCubesWire’s influencer marketing division in the MENA region. Witness his strategic vision, marketing prowess, and the promising future he envisions. Amidst the glittering skyline of Dubai, a narrative unfolds that is set to redefine the contours of influencer marketing across the Middle East and North Africa (MENA). It’s a

7 ways influencer marketing will change in 2024

Brands’ love for influencer marketing is undying and will only grow more intense. With 2024 just around the corner, marketers have a long list of influencer marketing trends to leverage. The ever-evolving influencer landscape is experiencing a growth spurt in ad spending in the UAE, which is expected to grow at an annual rate of

iCubesWire secures influencer marketing partnership with Himalaya in the UAE and Qatar markets

This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar. iCubesWire, a global adtech platform with content production and influencer marketing capabilities, has bagged the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand. This strategic partnership aims to elevate brand awareness and customer engagement in the booming

iCubesWire announces tailor-made Innovative Ad Solutions & Influencer Marketing Campaigns ahead of the World Cup & Festive Season

iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with

iCubesWire partners with Dubizzle as Influencer marketing partner

The partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers. iCubesWire, a leading Ad Tech platform, has announced its partnership with dubizzle, the UAE’s premier classifieds platform. This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers, seamlessly bringing

Ethics in Influencer Marketing

Striking a balance between transparency and promotion is a good marketing strategy Influencer marketing has become one of the most potent weapons in any marketer’s arsenal, enabling brands to connect with their target audience through credible voices. However, with its sudden rise, we must consider its ethical implications. Ensuring transparency alongside promotion is critical for

As Influencer Marketing Evolves, will Companies and Agencies experiment with new content tools such as bots?

Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer

iCubesWire Expands Influencer Marketing With Flipkart & 6 Other Wins

iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team

Making Bank: Indian Social Media Influencers saw 46% Spike in Advertising during Covid

When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a

How social media marketing and influencer marketing are slowly taking over the marketing space?

According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Illusion of many

Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands