Browsing category Influencer Marketing

Making Bank: Indian Social Media Influencers saw 46% Spike in Advertising during Covid


When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a

How social media marketing and influencer marketing are slowly taking over the marketing space?


According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Illusion of many


Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands