On Friday, August 25th, 2023, iCubesWire held its Chapter 1 of the India Influencer Conclave’23 series at the Camellias Club in Gurgaon, India. With the influencer marketing landscape expected to be valued at $84.89 billion by 2028, the event distinguished itself as the first to bring over 40 brands, 50 key influencers, and platform experts
The partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers. iCubesWire, a leading Ad Tech platform, has announced its partnership with dubizzle, the UAE’s premier classifieds platform. This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers, seamlessly bringing
Striking a balance between transparency and promotion is a good marketing strategy Influencer marketing has become one of the most potent weapons in any marketer’s arsenal, enabling brands to connect with their target audience through credible voices. However, with its sudden rise, we must consider its ethical implications. Ensuring transparency alongside promotion is critical for
Influencer Marketing is most popular on Instagram as it is followed by 40% of the respondents followed by YouTube Influencers at 34% With the Indian influencer market exploding over the last couple of years, an independent survey has revealed that 34 per cent of respondents buy products or services after watching influencer posts, reels and
Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer
iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team
When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a
In the midst of battles among brands, we can clearly hear the blowing horn of digital transformation on loop. Each day adds a significant development in the way brands reach out to their customers. It’s no secret that we have become technology-bound and spend most of our time skimming through countless content pieces. More often
According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands
Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands