Browsing category Influencer Marketing

Influencer Marketing is most popular on Instagram as it is followed by 40% of the respondents followed by YouTube Influencers at 34% With the Indian influencer market exploding over the last couple of years, an independent survey has revealed that 34 per cent of respondents buy products or services after watching influencer posts, reels and

Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer

iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team

When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a