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Published by: Artificial Intelligence is the biggest buzzword going around this season. Everyone is engaging in discussions over chatbots and putting across their ideologies, assumptions and thoughts around it. It is one of the most searched topics on the Internet in recent times with a plethora of articles associated with it. Amidst all this, there
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by: iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers
The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web. Published by: Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much
Agency honchos pen their thoughts on #Budget 2018 Published by: Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed
Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also
Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire
Some important questions you should ask yourself when choosing a career path. by Sahil Chopra Published in: The Times Of India (Print Edition)
Unless you have been living under the rock, the shift from television/print to digital media in terms of total ad spend is ubiquitous. But what’s less obvious though certain is the impact. What cable TV did to ad industry around 25 years back, programmatic advertising will be the déjà vu for digital ad space where
Imagine that your marketing efforts for your brand/product drive traffic to a third-party vendor or business, who then pays you money for the traffic. Sounds rather far-fetched and/or confusing? It’s actually quite simple. Welcome to the world of affiliate marketing. Published by: What is Affiliate Marketing? Affiliate marketing is an internet-based system where affiliates are paid for driving
With Christmas just a couple of days away and with a weekend leading up to it, India’s advertising fraternity is in joyful spirits. Published by: Offices have been decked up with traditional Christmas colours of red, white and green. Some, like Utopeia Communicationz, have even put up a real Christmas tree in their office.
Sahil Chopra, CEO and Founder, iCubesWire explains, chatbots are just the digital human beings that imitate human chatbots through text or voice commands. This artificial intelligence driven technology reduces the tedious tasks of searches and yields better results thus making our lives simpler Published by: Chat bots are like digital experts working on
The digital marketing mandate was won post a multi-agency pitch Published by: iCubesWire, a digital marketing Solution and concept provider, has been appointed as the digital marketing agency for R K Marble, a leading producer and processor of exquisite marble. The mandate was won post a multi-agency pitch. Speaking about the win, Sahil Chopra, CEO and
On the first anniversary of demonetization, we spoke to a cross-section of digital industry leaders, who shared their insights, experiences, advice, analyses and much more… Published by: It’s been a year since the Modi Government introduced its demonetisation drive in India. The policy decision taken to curb black money in the society
Prior to joining iCubesWire, Moorthy was associated with Publicis Media as associate director and group head of advertising operations Published by: After having spent well over a decade in the media and advertising business, working with some of the leading agencies including Publicis Media, Cartrade.com, Madhouse, Automotive Exchange and other organizations like Yahoo India, Tribal
In an interaction with exchange4media, Sahil Chopra shares his perspective on how digital marketing has proven to be a boon for the development of the country and the future of mobile marketing in India. Published by: Adding another feather to the cap, iCubeswire has bagged the digital mandate for Printronix. iCubeswire caters to over more than
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