digital media mandate for AMB Group

iCubesWire bags the digital media mandate for AMB Group


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by:             iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers

affiliate marketing

Affiliate Marketing has helped leverage the brands digitally and has added value to their online presence


The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web. Published by: Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much

2018 Budget

Budget 2018: Agency speak


Agency honchos pen their thoughts on #Budget 2018 Published by:          Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed

Digital-advertising-budget

Union Budget 2018: Digital Advertisers’ Wish List


Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also

How Brands Can Handle a Social Media Goof Up

How Brands Can Handle a Social Media Goof Up?


Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire

Entrepreneur India features icubeswire

How Programmatic Buying Works


Unless you have been living under the rock, the shift from television/print to digital media in terms of total ad spend is ubiquitous. But what’s less obvious though certain is the impact. What cable TV did to ad industry around 25 years back, programmatic advertising will be the déjà vu for digital ad space where

Affiliate-Marketing

How Brands Can Use Affiliate Marketing to Improve Sales and Outreach


Imagine that your marketing efforts for your brand/product drive traffic to a third-party vendor or business, who then pays you money for the traffic. Sounds rather far-fetched and/or confusing? It’s actually quite simple. Welcome to the world of affiliate marketing. Published by:     What is Affiliate Marketing? Affiliate marketing is an internet-based system where affiliates are paid for driving

chatbots icubeswire

ChatBots – The Digital Super-heroes have Arrived!


Sahil Chopra, CEO and Founder, iCubesWire explains, chatbots are just the digital human beings that imitate human chatbots through text or voice commands. This artificial intelligence driven technology reduces the tedious tasks of searches and yields better results thus making our lives simpler Published by:     Chat bots are like digital experts working on

Digital Marketing Agency

R K Marble makes iCubesWire its Digital Marketing Agency


The digital marketing mandate was won post a multi-agency pitch Published by:                   iCubesWire, a digital marketing Solution and concept provider, has been appointed as the digital marketing agency for R K Marble, a leading producer and processor of exquisite marble. The mandate was won post a multi-agency pitch. Speaking about the win, Sahil Chopra, CEO and

Sabreesh Moorty icubeswire

A peek at the week: iCubesWire’s Sabareesh Moorthy


Prior to joining iCubesWire, Moorthy was associated with Publicis Media as associate director and group head of advertising operations Published by:     After having spent well over a decade in the media and advertising business, working with some of the leading agencies including Publicis Media, Cartrade.com, Madhouse, Automotive Exchange and other organizations like Yahoo India, Tribal

icubeswire client printonix

iCubesWire Bags the Digital Media Duties of Printronix


The responsibilities include managing digital media as well as the creative mandate for Printronix Published by:                      iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. The team

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