Programmatic Advertising

Three Points to Change Your Notion about Programmatic Advertising


Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59 per cent of total display ad spend which is more than traditional direct buying. published on:     Programmatic advertising

A Peek at the Week: iCubesWire's Devinder Sharma

A Peek at the Week: iCubesWire’s Devinder Sharma


Prior to joining iCubesWire, Sharma worked at Opera Mediaworks Devinder Sharma was recently appointed as iCubesWire’s chief growth officer. published on:     Prior to joining iCubesWire, Sharma worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in South Asia market. In this role, Devinder

Devinder chief growth officer

Devinder Sharma Appointed as iCubesWire’s Chief Growth Officer


iCubesWire, Digital Marketing Solution and concept provider has recently appointed Devinder Sharma as its Chief Growth Officer. He will be responsible for 360 degree aspects of growth across the company’s offices including Gurgaon and Mumbai. published on:                                      Prior to joining iCubesWire, Devinder has worked at Opera Mediaworks as an

Sanghi Cement’s digital marketing

iCubesWire Wins Sanghi Cement’s Digital Marketing Mandate


iCubesWire will manage social media marketing, digital advertising, search engine optimisation and website design for Sanghi Cement published on:                  iCubesWire recently won the digital marketing mandate for Sanghi Cement. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. iCubesWire will manage social media marketing,

icubeswire

iCubesWire to handle Central Park’s digital marketing duties


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park Source : BrandEquity | ET Digital marketing solution, iCubesWire, has bagged Central Park, an ultra-luxury realty brand providing company’s digital marketing mandate in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and

A Step-wise Guide to Programmatic Advertising

A Step-wise Guide to Programmatic Advertising


Source : Martech Advisor Sahil Chopra, CEO & Founder at iCubesWire shares a guide to help marketers understand the value of Programmatic advertising, real-time bidding and terms like Sell Side Platform (SSP) that helps publishers manage their ad impression and maximize their ROI and Demand Side Platform (DSP) that reports campaign performance and track ROI Programmatic advertising

icubeswire-ad-tech2017

AdTech 2017: iCubesWire is gold sponsor


Source : INDIANtelevision iCubesWire, a leading digital marketing solution and concept provider, is the gold sponsor for Ad Tech 2017, India’s largest marketing and advertising event. The two-day event will be held on 9 and 10 March at The Leela, Gurgaon and is expected to be visited by over 6500 attendees such as publishers, marketers,