People Matters spoke to experts to know their valuable opinion on employee monitoring, in the backdrop of Right to Privacy ruling passed by apex court. Published by: In the backdrop of ‘Right to Privacy’ ruling by apex court where privacy was declared as a fundamental right because it is intrinsic to the right
“A positive shift is being witnessed with the skyrocketing demand of digital market. It has become an important part of any brand to bank upon the digital opportunities and explore the online space. With new innovations filling up the market, the future is bright and favorable.” Sahil Chopra, CEO and Founder, iCubesWire published on:
In a world dominated by social media, influencer marketing is perhaps the best way for brands to engage with their target audience. With netizens choosing Adblockers to outsmart intrusive display ads, it is getting increasingly challenging for brands to hold a conversation with their audience. Global mobile traffic sees three times more ad blocking than
iCubesWire, a Delhi-based digital marketing company that offers ROI-driven solutions, helps clients make the most of their digital spend and has helped 500 brands grow their business. published on: Marketing as we knew it 10 years ago no longer exists. The rising use of internet across cities and towns has put digital marketing
In a chat with VARINDIA, Sahil Chopra, CEO and Founder, iCubesWire discusses about its pan India business & marketing programs, along with the initiatives iCubesWire is adopting to provide a better customer service considering its ‘go getter’ approach – What was the inspiration behind forming the company? Which year was ICUBESWIRE formed? published on:
Social media replaces nothing, but compliments everything.” – Neal Schaffer published on: Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
This product will facilitate instant communication with brands so that the customer’s requirements can be addressed immediately while lowering the costs through automation published on: iCubesWire, has forayed into the technology segment by launching ‘INSTATALK’, an Artificial Intelligence platform to accelerate digital transformation for its clients. This product will facilitate
With the growing popularity, Instagram is becoming a powerful hub for businesses to showcase their USP. Initially, Instagram wasn’t considered a potential platform for business but now it has created a necessary place of its own. Sahil Chopra, CEO & Founder of iCubesWire, shows a few ways how to drive traffic to Instagram page published
Online reputation is a necessary aspect in today’s World. The manner in which you portray your brand through specific actions is how you come across in the market. Arguably, it is one of the most important business strategies one has to look into. published on: Have a Look at 5 Easy Ways to
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59 per cent of total display ad spend which is more than traditional direct buying. published on: Programmatic advertising
Prior to joining iCubesWire, Sharma worked at Opera Mediaworks Devinder Sharma was recently appointed as iCubesWire’s chief growth officer. published on: Prior to joining iCubesWire, Sharma worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in South Asia market. In this role, Devinder
The debate between Mumbai and Delhi has been a long standing one. The cities draw comparisons on a host of levels ranging from economics, culture, infrastructure, safety and most of all, affluence. If we look at this debate from a pure play numbers game, Delhi scores better on most counts, barring some critical
Following the threat of boycott from top advertisers due to hateful content, YouTube has now redefined the framework of content monetization and updated its advertising policy for content creators. The new policy will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it. published on: In its
Chopra Discusses the Advantages of Aadhar in Today’s ‘Social’ World published on: Social platforms give even the meekest a voice, share a brilliant idea, market a product, gather endorsements and so on. At the same time, it is also a hotbed for misplaced judgments, fake content, click bait and thousands of cases of
