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This product will facilitate instant communication with brands so that the customer’s requirements can be addressed immediately while lowering the costs through automation published on: iCubesWire, has forayed into the technology segment by launching ‘INSTATALK’, an Artificial Intelligence platform to accelerate digital transformation for its clients. This product will facilitate
With the growing popularity, Instagram is becoming a powerful hub for businesses to showcase their USP. Initially, Instagram wasn’t considered a potential platform for business but now it has created a necessary place of its own. Sahil Chopra, CEO & Founder of iCubesWire, shows a few ways how to drive traffic to Instagram page published
Online reputation is a necessary aspect in today’s World. The manner in which you portray your brand through specific actions is how you come across in the market. Arguably, it is one of the most important business strategies one has to look into. published on: Have a Look at 5 Easy Ways to
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59 per cent of total display ad spend which is more than traditional direct buying. published on: Programmatic advertising
Prior to joining iCubesWire, Sharma worked at Opera Mediaworks Devinder Sharma was recently appointed as iCubesWire’s chief growth officer. published on: Prior to joining iCubesWire, Sharma worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in South Asia market. In this role, Devinder
The debate between Mumbai and Delhi has been a long standing one. The cities draw comparisons on a host of levels ranging from economics, culture, infrastructure, safety and most of all, affluence. If we look at this debate from a pure play numbers game, Delhi scores better on most counts, barring some critical
Following the threat of boycott from top advertisers due to hateful content, YouTube has now redefined the framework of content monetization and updated its advertising policy for content creators. The new policy will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it. published on: In its
Chopra Discusses the Advantages of Aadhar in Today’s ‘Social’ World published on: Social platforms give even the meekest a voice, share a brilliant idea, market a product, gather endorsements and so on. At the same time, it is also a hotbed for misplaced judgments, fake content, click bait and thousands of cases of
iCubesWire, Digital Marketing Solution and concept provider has recently appointed Devinder Sharma as its Chief Growth Officer. He will be responsible for 360 degree aspects of growth across the company’s offices including Gurgaon and Mumbai. published on: Prior to joining iCubesWire, Devinder has worked at Opera Mediaworks as an
iCubesWire will manage social media marketing, digital advertising, search engine optimisation and website design for Sanghi Cement published on: iCubesWire recently won the digital marketing mandate for Sanghi Cement. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. iCubesWire will manage social media marketing,
The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same. There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of
The good thing about online content is that the audience will find the content. Whatever be the quantum of content or crazy data points, your audience will flock around the content as long as it has superb storytelling. Why? People remember 20 per cent of what they hear, 30 per cent of what
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park Source : BrandEquity | ET Digital marketing solution, iCubesWire, has bagged Central Park, an ultra-luxury realty brand providing company’s digital marketing mandate in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and
Source : CIO review India Native ads are gaining a huge industry buzz, many big and small ventures are investing in Native ads to get over their competitors. The upside of Native ads is that it enlightens customers about both the aspects of the product. It lets the customer have deeper engagement without being disruptive which
Source : Martech Advisor Sahil Chopra, CEO & Founder at iCubesWire shares a guide to help marketers understand the value of Programmatic advertising, real-time bidding and terms like Sell Side Platform (SSP) that helps publishers manage their ad impression and maximize their ROI and Demand Side Platform (DSP) that reports campaign performance and track ROI Programmatic advertising
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