Expected to be a big part of the GDP in next 10 years as predicted by Golman Sachs, global companies like P&G believe India’s internet business will surpass most channels. Source : Economic Times By Sahil Chopra The digital wave is on a crest and expected to grow many folds in the years to come.
Prior to his most recent gig, Sharma was vertical head – sales at iCubeWire itself Source : Brand Equity | Economic Times One week old and already in full gear, here’s presenting iCubeWire’s, Nishant Sharma. Sharma is the newly elevated group head – North at iCubesWire. Prior to this, he was vertical head of sales
A look at Chopra’s quick guide for brands that are betting big on social media Source : Brand Equity Economic Times Social media has already acquired over 2.3 billion users in a decade’s time. A medley of stuff is expected to happen on social in 2017. For starters, platforms will evolve further, social spend will increase,
Source : BusinessWorld Demonetisation is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason – it is a move that has affected all subjects of the nation for better or worse Demonetisation is by far the single greatest positive disruptive move made in India that’s
Source :- ET BrandEquity Digital marketing solution and concept provider, iCubesWire, has elevated Nishant Sharma as group head – North. In his new role, Sharma will lead the business operations in the North region with a special focus on business and sales. This move is in alignment with company’s strategy of accelerating growth in India.
Source : Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of
Source : The Times of India (Delhi) Rather than considering it a difficult situation to be in, working with a socially inept manager can actually be a win-win for both if handled in the right way Workplaces are fun if all factors are up to your expectations, but you have to deal with anomalies on a
Source : EconomicTimes The digital world expects to see a lot of change in 2017. Here are the top 8 predictions for 2017: 1. Social will eat away Search Budget Social media has gone beyond just being a networking tool and these platforms are quickly gaining ground as effective lead/sales drivers. eMarketer predicts 26.3% increase in
Source : CIOReview Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral.
Source : AdageIndia Display Marketing has been growing immensely for last few years but its ad spend was always lower than search advertising ad spend. Marketers believed in search more because it was the good source of direct response from the audience. eMarketer’s report says that display advertising ad spend will surpass search in 2016 created
Source – AdAgeIndia.in iCubesWire, the digital marketing solution and concept provider in India, has announced the opening of its Mumbai office. The new office will be led by Veena Shobhani, as the Group Head – West and South. Shobhani, a digital media veteran, who comes with 11 years of experience, has managed affiliate marketing, social media,
Awasthi was previously engaged with GroupM and Cheil Worldwide. Gauri Awasthi was recently appointed as iCubesWire’s chief business officer. ETbrandequity – 27 April 2017 “Driving energies, bringing a positive change and understanding the core values is always on the top priority when I take up a new challenge.” is Gauri Awasthi’s mantra. The chief business officer at
Source – BrandEquity Awasthi comes to iCubesWire from at Quasar Media, a WPP company iCubesWire, a leading digital marketing solution and concept provider in India appointed Gauri Awasthi as chief business officer. In this newly created position, Gauri will be responsible to lead the ‘360-degree’, the new business function at iCubesWire encompassing digital strategy, own, earn
Sahil Chopra, CEO and Co-Founder, iCubeswire, shares his views on ad-blocking, the challenges of digital marketing in India and the recent partnership with LeEco Techseen – 12 October 2016 iCubeswire, a Digital Marketing Solution and concept provider in India recently inked a strategic partnership with Global Internet and technology conglomerate, LeEco to strengthen its
Source – BW Disrupt While all other industries are struggling with a growth rate of 5-10% whereas digital media industry is booming high with 40% growth rate and most importantly, this growth is not going to be stagnant in the coming years. iCubeswire is a leading Digital Marketing Solution and concept provider in India that