Browsing category Exploration

RCB – Most talked about team in IPL 2023: iCubesWire report

iCubesWire, an ad-tech digital marketing platform, has unveiled its sentiment analysis study on the Indian Premier League (IPL) 2023. The study closely monitored IPL-related conversations on Twitter, offering insights into the patterns in public opinion around players, teams, captains, controversies, and brands. It is based on various data points, including the total number of mentions

82% of IPL fans would like to see more brands create interactive digital ads: iCubesWire Survey

iCubesWire Survey conducted during the IPL season among 1,017 respondents across India studies viewers’ behavior on interactive animation ads during matches. iCubesWire survey was conducted on the interactive animation ads displayed during the Indian Premier League (IPL) matches. The survey results revealed that a significant majority of IPL viewers, 95% to be exact, said that

How will 5G change mobile advertising in India, and how will the video be the key driver

5G to speed up advertising with videos and immersive digital experiences. A faster online experience awaits customers as 5G opens new possibilities for the advertising world. According to a report by Deloitte, India’s booming digital economy will get another boost, given the rapidly increasing smartphone use, internet penetration, and ever-improving data connectivity. 5G, with enhanced download and

How Pricey is Privacy in the Digital Age?

FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,

Is Clubhouse spilling the beans?

Clubhouse, an invite-only audio chat app, garnered a lot of ears because of its voice-based design. However, in a recently conducted study at Stanford University in the US, the app gained uproar for allegedly leaking user’s data to the Chinese government. In another report from Cyber News, the personal data of more than 1.3 million