All posts by pr

Role of AI to Scale Startups


When technology becomes more human-like, the probability of an error occurring shrinks exponentially. Artificial Intelligence brings the decision-making proficiency of a human and the efficiency of a machine together to get tasks done. Artificial Intelligence is slightly different from what we are used to witnessing on big screens. Artificial Intelligence is not a horde of

iCubesWire bags the creative mandate for Ambience Group


As part of the mandate, iCubesWire will be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons for Ambience Group. iCubesWire will now be in the saddle as Ambience Group’s creative agency. The agency has been serving Ambience Group

iCubesWire bags digital marketing mandate for Servhub


iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening

Have you got your invite to the clubhouse yet?


Social media platforms got us through 2020. During times of social distancing, these platforms kept us together and in sync with friends, family, and colleagues. While Zoom became your conference room for meetings, Houseparty made a room for itself and won the title of the coolest hotspot to hang out. This cultural shift in the

5 Digital trends to watch out for in 2021


2020 has been a year of overcoming challenges and embracing change. The global pandemic radically transformed the way business is done. Despite the many ways companies operate, the sudden transition towards digital technology keeps the business going and, in turn, helps to stay ahead of the competition. The year 2020 cornered businesses across markets into

iCubesWire bags digital mandate for Biryani by Kilo


iCubeswire, India’s leading 360° digital marketing agency and affiliate network, has successfully bagged the digital mandate for one of the paramount F&B brands, Biryani by Kilo.   The brand awarded its digital duties to the agency ensuing a multi-agency pitch. The agency will be at the helm of steering the brand’s digital communication across social

How social media marketing and influencer marketing are slowly taking over the marketing space?


According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Digital to keep realty afloat in times of COVID-19


Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online.  The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around

iCubesWire Working on Building Technology-Led Marketing Ecosystem: Sahil Chopra


In today’s scenario, it’s essentially important for a company to have an equally powerful marketing strategy as its product. iCubesWire, a leading digital marketing company in India, entered its 11th year of operations in April 2020, revolutionizing the performance marketing operations in India. It was founded in 2010 by Sahil Chopra, a young entrepreneur with

Internet of Things a.k.a IOT: is it going to be the Future Driven or will it be Driving the Future?


Well, the answer is vice-versa!Opines Sahil Chopra, Founder & CEO, iCubesWire A day in a life of an IOT user Let me start with a story about Internet of Things aka IOT. The technology is definitely being so very acceptable by the individuals, communities and businesses alike! Likewise, the device cognitive environments are sprucing up

Who moved my leads?


Social platforms are helping businesses to engage & generate sales leads   It is really becoming an equal equation. Crack the code with Sahil Chopra, Founder & CEO, iCubesWire as he opines on how to optimize your online leads!   The Social Leaders Lead by Examples   On social media you “lead people to what they

How Playing Golf Made Me a Good Leader


Sahil Chopra, Founder & CEO, iCubesWire writes about how his passion for golf inspired him to lead from the front Albert Einstein once said, “The leader is one who, out of the clutter, brings simplicity … out of discord, harmony … and out of difficulty, opportunity.”   Can a game of golf be a game-changer? Well,