All posts by pr

UP Voters prefer Facebook over Twitter for State Politics Updates: Digital Marketing Survey


Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies

How Pricey is Privacy in the Digital Age?


FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,

iCubesWire Bags the Digital Mandate for vHealth


Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign

The Future of Non-English Advertisement in India


The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice

Saurabh Gupta joins iCubesWire as VP, West Region


iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward

How are Olympic medals lifting the brand value of athletes?


Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand

After scripting history in Tokyo Olympics, hockey players to hog limelight in brand world: Experts


The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star

iCubesWire Appoints Moumita De as South Sales Head


De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business