All posts by pr

Is Meme Marketing The New Fad Among Digital Marketers?

August 23, 2021

Will it continue to grow or fizzle out in a few months in India? Are large brands getting on board for this medium? Here’s a look at the latest trends in meme marketing:- An average millennial looks at 20-30 memes every day, and with the millennials ruling the generation, meme culture is undeniably a way

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Featured

How are Olympic medals lifting the brand value of athletes?

August 12, 2021

Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand

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Featured

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

August 10, 2021

-With one Gold, two silver and four bronze, India recorded its best-ever medal haul at the Tokyo Olympics this year, which ended on Sunday. -As the Tokyo Olympics came to an end, we talk to experts to find out who will land the most brand endorsement deals, and whether the new players will become as attractive to

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Featured

After scripting history in Tokyo Olympics, hockey players to hog limelight in brand world: Experts

August 5, 2021

The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star

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iCubesWire Appoints Moumita De as South Sales Head

August 4, 2021

De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business

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Digital Marketing

How social media is influencing and changing consumers’ way to adapt to the Tokyo Olympics?

August 2, 2021

Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands to reach their customers regardless of the physical boundaries. Even in the face of the strongest

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Digital Marketing

How to maximize your reach through video marketing? What can be done to level it up to bring your business to its peak?

July 29, 2021

Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on

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Digital Marketing

What’s cookie-ing in digital marketing?

July 23, 2021

We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this

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Digital Marketing

How Digital Marketing Agencies help Businesses Get Noticed

July 10, 2021

Digital marketing agencies help a company position their business in the relevant market, driving ROI for their marketing campaigns and saves resources. By Sahil Chopra We are all familiar with how the famous adage goes, ‘what comes in the people’s eyes is what sells.’ A digital marketing agency starts helping your business by grabbing those

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Why are OTT Platforms the first choice for Content Marketers?

July 8, 2021

OTT platforms bring a wide array of content to select from based on a consumer’s interests. For content marketers, relevance is the key to unlock new dimensions of advertising in the world of OTT media. Technological advancement is at the heart of the way we live and interact. Over the last few years, content consumption

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career

CXOs taking pay cuts: How does it impact ‘Employees’ perspective towards Company and Leadership

July 6, 2021

The pandemic made the world see exceptional scenarios. Gig workers are almost recognized as full-time employees; companies are mulling and some are even implementing permanent work from home (WFH); and organizations are rolling out bold and radically inclusive policies for workforces around the world. But one thing remains distinctive: CXOs across sectors taking pay cuts.

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Digital Marketing

Failing to comply with IT Rules: Twitter loses Safe Harbour in India

June 16, 2021

After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on

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Digital Marketing

iCubesWire wins Digital and Creative mandate for Gulshan Group

June 3, 2021

Digital marketing agency iCubesWire has won the digital and creative mandate for Gulshan Group, in the real estate sector of NCR. The agency bagged the creative mandate for Gulshan for all residential and commercial projects like Gulshan Dynasty, Gulshan one29, following a multi-agency pitch and will now be heading communication and strategy for the brand

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Digital Marketing

WhatsApp-India Govt Row Over New Internet Rules – The Story So Far

May 28, 2021

Facebook-owned WhatsApp has moved the Delhi High Court challenging the government’s new IT rules that are scheduled to come into force on Wednesday, 26 May, according to a report by Reuters. According to report, WhatsApp requested the Delhi High Court to declare that one of the new rules is a violation of privacy rights

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Exploration

Is Clubhouse spilling the beans?

May 4, 2021

Clubhouse, an invite-only audio chat app, garnered a lot of ears because of its voice-based design. However, in a recently conducted study at Stanford University in the US, the app gained uproar for allegedly leaking user’s data to the Chinese government. In another report from Cyber News, the personal data of more than 1.3 million

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