All posts by pr

Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on

We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this

After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on

Digital marketing agency iCubesWire has won the digital and creative mandate for Gulshan Group, in the real estate sector of NCR. The agency bagged the creative mandate for Gulshan for all residential and commercial projects like Gulshan Dynasty, Gulshan one29, following a multi-agency pitch and will now be heading communication and strategy for the brand

  Facebook-owned WhatsApp has moved the Delhi High Court challenging the government’s new IT rules that are scheduled to come into force on Wednesday, 26 May, according to a report by Reuters. According to report, WhatsApp requested the Delhi High Court to declare that one of the new rules is a violation of privacy rights

The Coronavirus pandemic resulted in an unprecedented crisis for the real estate sector. However, it also provided an opportunity to adopt a new and technology-driven business model. Digital marketing and virtual site tours have helped the real estate businesses in increasing sales and retaining customers.   It is no secret the real estate market had

Coming up with offerings as per requirements and positioning them accurately to attract the right audience is what effective digital marketing is all about, opines Sahil Chopra, iCubesWire as he decodes how to leverage data in digital marketing.   Data analytics is the foundational building block of every business out there. And the engaging world of digital

iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening