All posts by pr

How to maximize your reach through video marketing? What can be done to level it up to bring your business to its peak?


Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on

What’s cookie-ing in digital marketing?


We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this

CXOs taking pay cuts: How does it impact ‘Employees’ perspective towards Company and Leadership


The pandemic made the world see exceptional scenarios. Gig workers are almost recognized as full-time employees; companies are mulling and some are even implementing permanent work from home (WFH); and organizations are rolling out bold and radically inclusive policies for workforces around the world. But one thing remains distinctive: CXOs across sectors taking pay cuts.

Failing to comply with IT Rules: Twitter loses Safe Harbour in India


After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on

Is Clubhouse spilling the beans?


Clubhouse, an invite-only audio chat app, garnered a lot of ears because of its voice-based design. However, in a recently conducted study at Stanford University in the US, the app gained uproar for allegedly leaking user’s data to the Chinese government. In another report from Cyber News, the personal data of more than 1.3 million

Role of AI to Scale Startups


When technology becomes more human-like, the probability of an error occurring shrinks exponentially. Artificial Intelligence brings the decision-making proficiency of a human and the efficiency of a machine together to get tasks done. Artificial Intelligence is slightly different from what we are used to witnessing on big screens. Artificial Intelligence is not a horde of

iCubesWire bags the creative mandate for Ambience Group


As part of the mandate, iCubesWire will be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons for Ambience Group. iCubesWire will now be in the saddle as Ambience Group’s creative agency. The agency has been serving Ambience Group

iCubesWire bags digital marketing mandate for Servhub


iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening

Have you got your invite to the clubhouse yet?


Social media platforms got us through 2020. During times of social distancing, these platforms kept us together and in sync with friends, family, and colleagues. While Zoom became your conference room for meetings, Houseparty made a room for itself and won the title of the coolest hotspot to hang out. This cultural shift in the