Authentic woke content has created an opportunity for brands to connect with their audience more up and close. What does it mean to be woke? To put it simply, it is a term used to describe a person who is aware of the world’s prevalent political and social issues. What happens when we intertwine the
The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice
iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward
Will it continue to grow or fizzle out in a few months in India? Are large brands getting on board for this medium? Here’s a look at the latest trends in meme marketing:- An average millennial looks at 20-30 memes every day, and with the millennials ruling the generation, meme culture is undeniably a way
Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand
-With one Gold, two silver and four bronze, India recorded its best-ever medal haul at the Tokyo Olympics this year, which ended on Sunday. -As the Tokyo Olympics came to an end, we talk to experts to find out who will land the most brand endorsement deals, and whether the new players will become as attractive to
The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star
De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands to reach their customers regardless of the physical boundaries. Even in the face of the strongest
Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on
We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this
Digital marketing agencies help a company position their business in the relevant market, driving ROI for their marketing campaigns and saves resources. By Sahil Chopra We are all familiar with how the famous adage goes, ‘what comes in the people’s eyes is what sells.’ A digital marketing agency starts helping your business by grabbing those
OTT platforms bring a wide array of content to select from based on a consumer’s interests. For content marketers, relevance is the key to unlock new dimensions of advertising in the world of OTT media. Technological advancement is at the heart of the way we live and interact. Over the last few years, content consumption
The pandemic made the world see exceptional scenarios. Gig workers are almost recognized as full-time employees; companies are mulling and some are even implementing permanent work from home (WFH); and organizations are rolling out bold and radically inclusive policies for workforces around the world. But one thing remains distinctive: CXOs across sectors taking pay cuts.
After failing to appoint statutory officers and comply with the new IT rules, the Microblogging platform Twitter has lost its safe harbour immunity in India, as per media reports. According to reports, Twitter officials, including the country managing director, could face police questioning and criminal liability under IPC over ‘unlawful’ and ‘inflammatory’ content posted on
