Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign
The new year is just around the corner, and keeping the trend alive, marketers are busy analysing digital marketing strategies that may demand our attention going ahead. Consumer behaviour changes in a blink of an eye and we must keep our eyes and ears open to these subtle changes to invest effectively and gain an
Elections, a highly anticipated time for India as leaders come to power, some parties rise, some fall and people lie bare witnesses to how the nation is shaped again. It also happens to be a time when OOH platforms earn big bucks, from political rallies to visits, everything is on display up and front. Politics
Digital marketing agency iCubesWire has unveiled its plans to expand iCubesWire Vidx, its animation studio. As part of the expansion plan, iCubesWire VIdx aims to grow its presence across the country. The studio is currently based in the company’s headquarters in Gurgaon. The agency is planning to hire additional 50 new roles for Vidx across
Authentic woke content has created an opportunity for brands to connect with their audience more up and close. What does it mean to be woke? To put it simply, it is a term used to describe a person who is aware of the world’s prevalent political and social issues. What happens when we intertwine the
The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice
iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward
Will it continue to grow or fizzle out in a few months in India? Are large brands getting on board for this medium? Here’s a look at the latest trends in meme marketing:- An average millennial looks at 20-30 memes every day, and with the millennials ruling the generation, meme culture is undeniably a way
Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand
-With one Gold, two silver and four bronze, India recorded its best-ever medal haul at the Tokyo Olympics this year, which ended on Sunday. -As the Tokyo Olympics came to an end, we talk to experts to find out who will land the most brand endorsement deals, and whether the new players will become as attractive to
The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star
De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands to reach their customers regardless of the physical boundaries. Even in the face of the strongest
Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on
We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this
