As Influencer Marketing Evolves, will Companies and Agencies experiment with new content tools such as bots?

Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer

A New Marketing Horizon

iCubeswire is focused on offering help to companies to keep pace with the ever-changing marketing landscape. The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate their year

How will 5G change mobile advertising in India, and how will video be the key driver

How will 5G change mobile advertising in India, and how will the video be the key driver

5G to speed up advertising with videos and immersive digital experiences. A faster online experience awaits customers as 5G opens new possibilities for the advertising world. According to a report by Deloitte, India’s booming digital economy will get another boost, given the rapidly increasing smartphone use, internet penetration, and ever-improving data connectivity. 5G, with enhanced download and

How the corporate animation production in India is booming

How the Corporate Animation Production in India is Booming

Brands are now more conscious of the crucial role video marketing plays in conveying a company’s value and vision. Six in ten people learn better with a pictorial representation of something. In addition, 90% of everything our brain processes is visual.  During the last five years, brands have left no stone unturned to capture the

iCubesWire Increases Footprint in MENA with Dubai Office Expansion

iCubesWire, a leading digital marketing ecosystem established in 2010, has strengthened its presence in the MENA region with key hirings and client acquisitions. The company serves over 500+ brands across industries, with offices in India, Singapore, and Dubai. In addition, the agency is heavily investing in expanding its Dubai office to increase its footprint in

iCubesWire expands Influencer Marketing with Flipkart and 6 other wins

iCubesWire Expands Influencer Marketing With Flipkart & 6 Other Wins

iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team

Sharp Business Systems Mandates its Creative and Digital Duties to iCubesWire

The agency will handle digital branding, media buying, and planning and develop a channel-based campaign for sharp Business Systems. Marketing agency iCubesWire has won the creative and digital mandate for Sharp Business Systems (India), the Indian subsidiary of Sharp Corporation. According to the mandate, the agency will take charge of the company’s digital and creative

71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey

71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire Survey

With the Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystems in the country, a whopping 71% of the respondents surveyed by digital marketing agency iCubesWire, said that their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.iCubesWire conducted an