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Marketers have ‘ad-ded’ more to gaming. Several brands are jumping on the bandwagon every day to capture the attention of people and build an imperishable recall in their minds. However, doing so is only possible if brand managers smartly identify the platforms on which their target audience is most active. Search and social media ads,
The agency will handle digital branding, media buying, and planning and develop a channel-based campaign for sharp Business Systems. Marketing agency iCubesWire has won the creative and digital mandate for Sharp Business Systems (India), the Indian subsidiary of Sharp Corporation. According to the mandate, the agency will take charge of the company’s digital and creative
Metaverse is a relatively new technology and will take some time before it engages the entire world. The agile nature of disruptive innovations has altered the course of consumer behavior far from conventionality. As a result, the world is quicker than ever in putting new technologies to the test and soon making them a part
iCubesWire has grown from a handful of digital marketing experts to a digital marketing ecosystem valued at Rs 1,200 crore since its inception in 2010. Today, the Gurugram headquartered company spearheads digital transformation for its clients with a team of around 300 people across India, Singapore, and Dubai. The company believes the future of digital
With the Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystems in the country, a whopping 71% of the respondents surveyed by digital marketing agency iCubesWire, said that their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.iCubesWire conducted an
Digital marketing and creative agency iCubesWire has been roped in as Luxor’s digital and social media marketing partner. Through the association, iCubesWire will help the brand reach more customers efficiently. As per the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. The agency will spearhead digital branding, media
When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a
In the midst of battles among brands, we can clearly hear the blowing horn of digital transformation on loop. Each day adds a significant development in the way brands reach out to their customers. It’s no secret that we have become technology-bound and spend most of our time skimming through countless content pieces. More often
Well, conversational marketing is far from a dialogue-driven approach to marketing. The first dialogue is always with oneself, ensuing the question of how well you understand your consumers and their pain points. It involves talking to drive engagement and addressing how you commit to customer experience. According to a study by IBM, nearly 80% of
The idea for Recruitment Marketing is to build a lead/talent pool that is keen to explore opportunities. It, thus, goes beyond just job postings and offers an attractive proposition for candidates to get to know more about the company, culture, talent, and opportunities. The Great Resignation or “reshuffle” has made many employers strive to find
Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies
FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,
Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign
The new year is just around the corner, and keeping the trend alive, marketers are busy analysing digital marketing strategies that may demand our attention going ahead. Consumer behaviour changes in a blink of an eye and we must keep our eyes and ears open to these subtle changes to invest effectively and gain an
Elections, a highly anticipated time for India as leaders come to power, some parties rise, some fall and people lie bare witnesses to how the nation is shaped again. It also happens to be a time when OOH platforms earn big bucks, from political rallies to visits, everything is on display up and front. Politics
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