Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer
iCubeswire is focused on offering help to companies to keep pace with the ever-changing marketing landscape. The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate their year
5G to speed up advertising with videos and immersive digital experiences. A faster online experience awaits customers as 5G opens new possibilities for the advertising world. According to a report by Deloitte, India’s booming digital economy will get another boost, given the rapidly increasing smartphone use, internet penetration, and ever-improving data connectivity. 5G, with enhanced download and
Brands are now more conscious of the crucial role video marketing plays in conveying a company’s value and vision. Six in ten people learn better with a pictorial representation of something. In addition, 90% of everything our brain processes is visual. During the last five years, brands have left no stone unturned to capture the
78% of the people surveyed affirmed using video celebrity apps to send greetings to people. As per a report by the digital marketing agency iCubesWire. The agency surveyed over 1,000 respondents between the second and fourth week of September. According to the survey, the celebrity app market has seen growth, with more people using such
Integrated marketing agency iCubesWire has announced its digital and creative mandate win for LuLu Hypermarket Lucknow. As part of the mandate, the agency will partner up with the brand to launch LuLu Hypermarket in Lucknow. In addition, the agency will handle digital branding and devise omnichannel campaigns. “We are happy to begin our journey in
Ads are ubiquitous. You will come across ads everywhere you go – from huge digital signages at shopping malls to a 7-inch handheld smart gadget at home. The global advertising landscape is reshaping at an incredible pace, estimated to climb to over 654 billion dollars in the next two years. The news of big brands onboarding
According to a report, 82% of internet traffic will be video by 2022. What is the probability of B2B gaining more traction than B2C through video marketing strategies? By Sahil Chopra Every picture tells a story; a video nevertheless tells it better. The online landscape has undergone an evolution, with more and more people consuming
iCubesWire, a leading digital marketing ecosystem established in 2010, has strengthened its presence in the MENA region with key hirings and client acquisitions. The company serves over 500+ brands across industries, with offices in India, Singapore, and Dubai. In addition, the agency is heavily investing in expanding its Dubai office to increase its footprint in
iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team
Marketers have ‘ad-ded’ more to gaming. Several brands are jumping on the bandwagon every day to capture the attention of people and build an imperishable recall in their minds. However, doing so is only possible if brand managers smartly identify the platforms on which their target audience is most active. Search and social media ads,
The agency will handle digital branding, media buying, and planning and develop a channel-based campaign for sharp Business Systems. Marketing agency iCubesWire has won the creative and digital mandate for Sharp Business Systems (India), the Indian subsidiary of Sharp Corporation. According to the mandate, the agency will take charge of the company’s digital and creative
Metaverse is a relatively new technology and will take some time before it engages the entire world. The agile nature of disruptive innovations has altered the course of consumer behavior far from conventionality. As a result, the world is quicker than ever in putting new technologies to the test and soon making them a part
iCubesWire has grown from a handful of digital marketing experts to a digital marketing ecosystem valued at Rs 1,200 crore since its inception in 2010. Today, the Gurugram headquartered company spearheads digital transformation for its clients with a team of around 300 people across India, Singapore, and Dubai. The company believes the future of digital
With the Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystems in the country, a whopping 71% of the respondents surveyed by digital marketing agency iCubesWire, said that their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.iCubesWire conducted an
