The Future of Non-English Advertisement in India


The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice

Saurabh Gupta joins iCubesWire as VP, West Region


iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward

How are Olympic medals lifting the brand value of athletes?


Brands are on their toes to grab any opportunity to stay relevant and look beyond the much-revered cricket in these digitally-driven times. India has its largest-ever contingent, with 199 athletes representing it in 85 medal events. The country counted on the athletes for some heart-winning performance, and our athletes didn’t let us down. No brand

After scripting history in Tokyo Olympics, hockey players to hog limelight in brand world: Experts


The men’s hockey team even before winning the bronze medal was seeing interest from advertisers. The Indian men’s hockey team has clinched first Olympic medal in 41 years and this achievement will not go unnoticed by the brand world. “Hockey is the national game. The country is all about cricket. Now, hockey will also become mainstream. Star

iCubesWire Appoints Moumita De as South Sales Head


De will take the lead for iCubesWire in the southern region, exploring all avenues to escalate business development. iCubesWire has appointed Moumita De as group head- South at their Bengaluru branch. She is a digital specialist with over 15 years of experience and a history of exhibiting her prowess in digital. She has played instrumental roles in business

How to maximize your reach through video marketing? What can be done to level it up to bring your business to its peak?


Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on

What’s cookie-ing in digital marketing?


We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this