iCubesWire bags the digital mandate for Luxor

iCubesWire Bags the Digital Mandate for Luxor


Digital marketing and creative agency iCubesWire has been roped in as Luxor’s digital and social media marketing partner. Through the association, iCubesWire will help the brand reach more customers efficiently. As per the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. The agency will spearhead digital branding, media

Indian Social Media Influencers saw 46% Spike in Advertising during Covid

Making Bank: Indian Social Media Influencers saw 46% Spike in Advertising during Covid


When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a

UP voters prefer Facebook over Twitter- Digital marketing survey

UP Voters prefer Facebook over Twitter for State Politics Updates: Digital Marketing Survey


Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies

How Pricey is Privacy in the Digital Age?


FREE. FREE. FREE? Given the empowering nature of social media, you may confuse the liberties you enjoy so much free of charge. Time isn’t the only priceless expense you bear online, but also the currency of the highest value: your data. Last year, when the government released new IT rules for digital and OTT platforms,

iCubesWire bags the digital mandate for vHealth

iCubesWire Bags the Digital Mandate for vHealth


Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign

The Future of Non-English Advertisement in India


The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice

Saurabh Gupta joins iCubesWire as VP, West Region


iCubesWire on Thursday said it has appointed Saurabh Gupta as vice president, West region. Gupta will be based out of the company’s Mumbai office. “Saurabh brings with him vast experience and we look forward to growing our portfolio in the West market under his leadership. I welcome Saurabh to the iCubesWire family and look forward