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According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands
Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online. The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around
In today’s scenario, it’s essentially important for a company to have an equally powerful marketing strategy as its product. iCubesWire, a leading digital marketing company in India, entered its 11th year of operations in April 2020, revolutionizing the performance marketing operations in India. It was founded in 2010 by Sahil Chopra, a young entrepreneur with
Digital marketing company iCubesWire has appointed Priyanka Iyer as Group Head – South at their Bengaluru office, and Abhronil Roy as Group Head – East at their Kolkata office. “Priyanka Iyer, backed with a professional experience of over eleven years in Mainstream and Digital Media Sales, has a flair for introducing lucrative sales structures into
Well, the answer is vice-versa!Opines Sahil Chopra, Founder & CEO, iCubesWire A day in a life of an IOT user Let me start with a story about Internet of Things aka IOT. The technology is definitely being so very acceptable by the individuals, communities and businesses alike! Likewise, the device cognitive environments are sprucing up
Social platforms are helping businesses to engage & generate sales leads It is really becoming an equal equation. Crack the code with Sahil Chopra, Founder & CEO, iCubesWire as he opines on how to optimize your online leads! The Social Leaders Lead by Examples On social media you “lead people to what they
Sahil Chopra, Founder & CEO, iCubesWire writes about how his passion for golf inspired him to lead from the front Albert Einstein once said, “The leader is one who, out of the clutter, brings simplicity … out of discord, harmony … and out of difficulty, opportunity.” Can a game of golf be a game-changer? Well,
Hello! Hashtaggers The hashtag story started back in August 2007 with a tweet by a techie and former Google developer Christopher Reaves Messina. He happens to be the inventor of the Hashtag but till date didn’t patent it and this is what he had to say “I had no interest in making money (directly)
‘IBM’s Chef Watson’ & ‘Affectiva’ is already turning the tables and how! Read on to know more. The capability of expressing and understanding emotions is the only thing which separates us humans from machines. What if a machine becomes intelligent enough to match the level? Does it give you a frisson of terror? I am sure it
When Allen Dale coined the phrase “If necessity is the mother of the invention, then laziness is the father,” in 1990, little did he know that it would describe the driver of personal technology to such an extent. Evolutionary and revolutionary research has historically revolved around the aim to reduce the human effort to achieve
The question has always been there “Are Millennials the answer for brand’s rising business appetite? Let’s explore this further. How does it feel to be of 18-35 years old and someone’s favorite? If you are 18-35 years old and feel that no one likes you, you are wrong. There are lots and lots
The Human Resource industry as a whole is today witnessing a sea of change. Businesses in search of talent are no more concerned about just acquiring the skill sets, in fact, they are more than willing to substantially grow the resource pool with a unified approach of resource development. Technology is playing a pivotal role
Gurgaon, 8th May 2019: Chartering on vertical growth economics, iCubesWire, the digital marketing solutions and concepts provider is elated to announce Nishant Sharma as its Chief Business Officer. This latest development came as a strategic move to strengthen the organization while leveraging upon the best resources deployed. In this new role as the company’s Chief Business
Published By : Social media is unanimously considered one of the powerful tools for businesses when reaching out to consumers. Marketers call it B2C (Business to consumers). But that is not any thumb rule. For the last 5 years, research and analysis are loudly shouting about Social Media’s effectiveness even when it’s about Business to
Published By : The emergence of Distributed Ledger Technologies (DLTs) and its capability to disrupt traditional business value chains have made affiliate marketing industry also stand-up and acknowledge the potentials of blockchain. DLTs have an inherent advantage over legacy demand and supply side platforms in the affiliate marketing industry. It is more transparent, self-administrating with smart contracts,
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