All posts by pr

The responsibilities include managing digital media as well as the creative mandate for Printronix Published by:                      iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. The team

Gurgaon-based iCubesWire Technologies Pvt. Ltd, which offers digital marketing solutions to companies, has launched a $3-million fund to support early-stage tech startups. Published by:                             iCubesWire is primarily looking to invest in artificial intelligence- and progressive automation-driven companies. It plans to deploy the fund across four to six startups by the end of

M-Commerce is witnessing a phenomenal growth. Technological advances in the digital World have given the hand-held devices breakthrough capabilities and computing competency Published by:     Statistically, India boasts of a humongous figure of 462 million internet users which is more than the entire population of the United States and out of which, 79% of

Affiliate marketing has four core players: the merchant which is the brand or retailer, the network, the publisher and the customer Published by:     A performance based model by which an e-commerce retailer pays an external website for traffic is known as affiliate marketing. It is the process of promoting other person’s products/services on

An entrepreneur should be quick-witted to know the right skills of selling his idea/product Published by:     A true entrepreneur is a doer and not a dreamer,” and it’s a bumpy ride to reach the desired goal. It has its fair share of loneliness, risk taking, difficult decision making, failures and lots more. One

Influencer marketing is a new-age version of word-of-mouth publicity, which is considered as one of the most effective forms of marketing. Published by:     In today’s world, word-of-mouth goes beyond family and friends. Recommendations from celebrities, public figures, leaders, professional advisors, etc. create a vast impact in increasing the sales of a brand. In

People Matters spoke to experts to know their valuable opinion on employee monitoring, in the backdrop of Right to Privacy ruling passed by apex court. Published by:     In the backdrop of ‘Right to Privacy’ ruling by apex court where privacy was declared as a fundamental right because it is intrinsic to the right

Social media replaces nothing, but compliments everything.” – Neal Schaffer published on:     Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for

Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.