Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also
Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire
Some important questions you should ask yourself when choosing a career path. by Sahil Chopra Published in: The Times Of India (Print Edition)
Unless you have been living under the rock, the shift from television/print to digital media in terms of total ad spend is ubiquitous. But what’s less obvious though certain is the impact. What cable TV did to ad industry around 25 years back, programmatic advertising will be the déjà vu for digital ad space where
Imagine that your marketing efforts for your brand/product drive traffic to a third-party vendor or business, who then pays you money for the traffic. Sounds rather far-fetched and/or confusing? It’s actually quite simple. Welcome to the world of affiliate marketing. Published by: What is Affiliate Marketing? Affiliate marketing is an internet-based system where affiliates are paid for driving
With Christmas just a couple of days away and with a weekend leading up to it, India’s advertising fraternity is in joyful spirits. Published by: Offices have been decked up with traditional Christmas colours of red, white and green. Some, like Utopeia Communicationz, have even put up a real Christmas tree in their office.
Sahil Chopra, CEO and Founder, iCubesWire explains, chatbots are just the digital human beings that imitate human chatbots through text or voice commands. This artificial intelligence driven technology reduces the tedious tasks of searches and yields better results thus making our lives simpler Published by: Chat bots are like digital experts working on
The digital marketing mandate was won post a multi-agency pitch Published by: iCubesWire, a digital marketing Solution and concept provider, has been appointed as the digital marketing agency for R K Marble, a leading producer and processor of exquisite marble. The mandate was won post a multi-agency pitch. Speaking about the win, Sahil Chopra, CEO and
On the first anniversary of demonetization, we spoke to a cross-section of digital industry leaders, who shared their insights, experiences, advice, analyses and much more… Published by: It’s been a year since the Modi Government introduced its demonetisation drive in India. The policy decision taken to curb black money in the society
Prior to joining iCubesWire, Moorthy was associated with Publicis Media as associate director and group head of advertising operations Published by: After having spent well over a decade in the media and advertising business, working with some of the leading agencies including Publicis Media, Cartrade.com, Madhouse, Automotive Exchange and other organizations like Yahoo India, Tribal
In an interaction with exchange4media, Sahil Chopra shares his perspective on how digital marketing has proven to be a boon for the development of the country and the future of mobile marketing in India. Published by: Adding another feather to the cap, iCubeswire has bagged the digital mandate for Printronix. iCubeswire caters to over more than
The responsibilities include managing digital media as well as the creative mandate for Printronix Published by: iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. The team
Shashank B. Veerappa will expand operations in Bengaluru and rest of South India Published by: Digital Marketing Solutions provider, iCubesWire, has appointed Shashank B. Veerappa as the group head of their South region. He will head iCubesWire’s Bengaluru office while working towards expanding and strengthening its business. Prior to this, Veerappa was associated
Gurgaon-based iCubesWire Technologies Pvt. Ltd, which offers digital marketing solutions to companies, has launched a $3-million fund to support early-stage tech startups. Published by: iCubesWire is primarily looking to invest in artificial intelligence- and progressive automation-driven companies. It plans to deploy the fund across four to six startups by the end of
Sabareesh Moorthy will be responsible for heading the full-agency account sales in the West Region Published by: iCubesWire, a digital marketing solution provider, has appointed Sabareesh Moorthy as the head- RDX sales and trading desk at their Mumbai office. He will head the agency account sales in the West region and set up a