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Demonetisation And Its Positive Effects On Digital India

February 9, 2017

Source : BusinessWorld Demonetisation is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason – it is a move that has affected all subjects of the nation for better or worse Demonetisation is by far the single greatest positive disruptive move made in India that’s

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iCubesWire promotes Nishant Sharma as group head – North

February 8, 2017

Source :- ET BrandEquity Digital marketing solution and concept provider, iCubesWire, has elevated Nishant Sharma as group head – North. In his new role, Sharma will lead the business operations in the North region with a special focus on business and sales. This move is in alignment with company’s strategy of accelerating growth in India.

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How Hyperlocal Mobile Advertising Takes Display Beyond Online Stores

February 5, 2017

Source : Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of

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When social skills go missing

February 2, 2017

Source : The Times of India (Delhi) Rather than considering it a difficult situation to be in, working with a socially inept manager can actually be a win-win for both if handled in the right way Workplaces are fun if all factors are up to your expectations, but you have to deal with anomalies on a

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Digital Dive into 2017 – Top 8 Predictions

February 2, 2017

Source : EconomicTimes The digital world expects to see a lot of change in 2017. Here are the top 8 predictions for 2017: 1. Social will eat away Search Budget Social media has gone beyond just being a networking tool and these platforms are quickly gaining ground as effective lead/sales drivers. eMarketer predicts 26.3% increase in

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Metrics to Measure the Success of Influencer Marketing

February 2, 2017

Source : CIOReview Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral.

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Will Display Advertising Pale the Growth of Search?

February 2, 2017

Source : AdageIndia Display Marketing has been growing immensely for last few years but its ad spend was always lower than search advertising ad spend. Marketers believed in search more because it was the good source of direct response from the audience. eMarketer’s report says that display advertising ad spend will surpass search in 2016 created

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iCubesWire Expands Operations in Mumbai under Veena Shobhani’s Leadership

December 12, 2016

Source – AdAgeIndia.in iCubesWire, the digital marketing solution and concept provider in India, has announced the opening of its Mumbai office. The new office will be led by Veena Shobhani, as the Group Head – West and South. Shobhani, a digital media veteran, who comes with 11 years of experience, has managed affiliate marketing, social media,

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A peek at the week: iCubesWire’s Gauri Awasthi

December 6, 2016

Awasthi was previously engaged with GroupM and Cheil Worldwide. Gauri Awasthi was recently appointed as iCubesWire’s chief business officer. ETbrandequity – 27 April 2017 “Driving energies, bringing a positive change and understanding the core values is always on the top priority when I take up a new challenge.” is Gauri Awasthi’s mantra. The chief business officer at

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iCubesWire appoints Gauri Awasthi as chief business officer

November 16, 2016

Source – BrandEquity Awasthi comes to iCubesWire from at Quasar Media, a WPP company iCubesWire, a leading digital marketing solution and concept provider in India appointed Gauri Awasthi as chief business officer. In this newly created position, Gauri will be responsible to lead the ‘360-degree’, the new business function at iCubesWire encompassing digital strategy, own, earn

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Digital Marketing

[Interview] Programmatic advertising the next game-changer of ad buying system: Sahil Chopra, iCubeswire

October 13, 2016

Sahil Chopra, CEO and Co-Founder, iCubeswire, shares his views on ad-blocking, the challenges of digital marketing in India and the recent partnership with LeEco Techseen – 12 October 2016 iCubeswire, a Digital Marketing Solution and concept provider in India recently inked a strategic partnership with Global Internet and technology conglomerate, LeEco to strengthen its

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iCubeswire – Providing a 360-Degree Environment to Leading Brands for Their Digital Marketing Needs

October 5, 2016

Source – BW Disrupt While all other industries are struggling with a growth rate of 5-10% whereas digital media industry is booming high with 40% growth rate and most importantly, this growth is not going to be stagnant in the coming years. iCubeswire is a leading Digital Marketing Solution and concept provider in India that

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LeEco partners with iCubeswire to bolster its Digital Marketing initiatives

August 22, 2016

Source : BestMediaInfo.com New Delhi, August 17, 2016: Global Internet and technology conglomerate, LeEco has inked strategic partnership with one of the leading digital marketing solutions company in India– iCubeswire. The expertise of the company will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns. As part of

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Softonic and iCubeswire Ink Partnership to Bring New Advertising Solutions to the Indian Market

July 4, 2016

Source : ForPressRelease.com Barcelona and New Delhi : Softonic, the world’s largest apps and software catalog, and iCubesWire, a leading affiliate marketing company, today announced a new partnership focusing on digital customer acquisition and advertising solutions for India-based developers, brands and agencies. The partnership between Softonic and iCubesWire opens the door to businesses looking to drive digital

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A Generation for Change

April 11, 2016

Source : ICTPOST.COM Sahil Chopra, Co-Founder, iCubes shares his perspective on Digital India, start-up ecosystem and much more. He also throws light upon the opportunities and challenges in digital marketing. Excerpts: Please tell us about your organisation and products/services that you offer? Our business is divided into 2 main categories. At iCubes, we are into Email

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