[Interview] Sahil Chopra, CEO and Founder, iCubesWire

“A positive shift is being witnessed with the skyrocketing demand of digital market. It has become an important part of any brand to bank upon the digital opportunities and explore the online space. With new innovations filling up the market, the future is bright and favorable.”  Sahil Chopra, CEO and Founder, iCubesWire

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In an interaction with MediAvataar India, Sahil talked about the ever more important topic- Digital media and how our country is faring in making it a reality for maximum people and read up to understand that how his firm is taking this discussion to a logical end.

Here is the complete interview….

MediAvataar: How do you view the online content space in India?

Sahil: The online content consumption is experiencing a robust growth as content is becoming extremely user driven. There are a few internet media and news companies that have carved their own niche like Scoopwhoop, Storypick, etc. by making the content space sound very exciting and intriguing. Social media pages like Rajnikanth vs CID jokes have developed a business model revolving solely around content. It is a remarkable shift which looks promising for the future.

MediAvataar: What differentiates your firm in its approach to its work?

Sahil: It’s the mantra of transparency in terms of data that makes the interaction with the client extremely transparent. When you are transparent in your approach towards the clients, customers as well as within the organization, it reciprocates in your work. We have been technologically driven with performance marketing for the past 7 and half years. With a bunch of passionate enthusiasts who believe in bringing value to the brand and the go getter attitude of the employees, we are always on our toes to become the strongest organization providing 360-degree digital solutions to clients.

MediAvataar: How important is to keep innovating?

Sahil: Innovation is the essence of growth and it has always been an integral part of ICubeswire’s expansion. One isn’t really growing if they are not innovating their brand in one way or the other. As for us, we started off with email marketing which was discontinued with the downturn in email marketing. Eventually we entered the domain of performance marketing followed by RDX, the agency vertical and have recently launched Instatalk, our product driven vertical as well. We are currently curating one-of-a-kind cutting-edge technology, which will be ready to hit the market in the coming months.

MediAvataar: Where do you see the future of creative digital marketing and communications heading?

Sahil: A positive shift is being witnessed with the skyrocketing demand of digital market. It has become an important part of any brand to bank upon the digital opportunities and explore the online space. With new innovations filling up the market, the future is bright and favorable.

MediAvataar: What has been one of your most a) gratifying and b) bizarre experiences so far?

Sahil: As for me, there is nothing more gratifying than the support of my worthy colleagues and employees. It is pleasing to see the core team who started the journey with me 7 years ago still sitting beside me like a rock. Even the new employees have formed an integral part of the organization and I am delighted to be heading a laudable team of 100 employees now.

While thinking about a bizarre experience, I can recall the industry experts persuading me not to start my company and mocking at the very thought of it. Such incidents have in turn boosted me to perform even better and now I feel proud to have followed my dreams and not getting bullied by someone else’s vision.

MediAvataar: What do you consider has been your greatest achievement in your career so far?

Sahil: Achievements are milestones in the way of success and I am elated to have covered not one but many milestones. The company is earning substantial revenue each year without the support of investors. It is a bootstrap company that has performed well with profits in our kitty now. At the same time, we believe that our journey has just begun and there are many milestones to be achieved.

MediAvataar: How does the road ahead look for iCubesWire?

Sahil: The road ahead surely looks promising as we are constantly widening our horizons. We have a vertical of performance marketing which is at its strongest best along with the agency sector making a mark in the digital world. Now with Instatalk, the product driven vertical which is the artificial intelligence enabled innovation, we are also entering a new segment all together. We are also expanding geographically with the office spaces in Gurgaon and Mumbai extending to Bangalore very soon.

MediAvataar: What is you forecast for 2017-18? How should marketers go about speeding up their digital bandwagons?

Sahil: The forecast is certainly positive and assuring for the digital companies as well as brands. Social media industry has set a momentum, which is sure to accelerate in the coming days. The need for mobile strategy will increase and pave the way for more innovations in the field. There is a vast scope waiting to be explored in the domain of artificial intelligence which has immense capabilities and will scale new heights.

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