iCubesWire elevates Erick Maalouli as business director for Dubai and Saudi Arabia Markets


With a career spanning over 15 years in media and sales management, Maalouli has a track record of driving growth and innovation. His tenure at organisations like Choueiri Group and Bayut&Dubizzle is marked by transformative leadership and strategic prowess in marketing, client servicing and team management.

Ad Tech platform iCubesWire has announced the elevation of Erick Maalouli to lead its business development and strategic planning operations in the Dubai and Saudi Arabia markets. This move is aligned with iCubesWire’s strategic expansion plans and its commitment to asserting its dominance in the region.

Maalouli takes the lead in one of the most fast-paced industries as the business director for iCubesWire in Dubai and Saudi Arabia. With a career spanning over 15 years in media and sales management, Maalouli has a track record of driving growth and innovation.

His tenure at organisations like Choueiri Group and Bayut&Dubizzle is marked by transformative leadership and strategic prowess in marketing, client servicing and team management.

Commenting on the role, Sanjeeda Khan, co-founder and chief growth officer, MENA region, iCubes Wire, states, “Erick’s elevation is followed by our focus on creating strategic and innovative leadership. His leadership is critical as we continue strengthening our market share and delivering cutting-edge solutions.”

Under his leadership, iCubesWire has seen a substantial expansion in the MENA region, onboarding renowned clients across diverse sectors and strengthening its position as a leader in ad tech solutions.

About the appointment, Maalouli says, “With an emphasis on leveraging our ad tech platform, creative content studio capabilities and expansive influencer network, we are poised to enhance our offerings and deliver superior value to our clientele in the region. Our goal is to strengthen iCubesWire’s leadership in the marketplace and drive impactful ad tech solutions.”

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