Browsing category Digital Marketing

6 Key Factors for Budding Entrepreneurs


An entrepreneur should be quick-witted to know the right skills of selling his idea/product Published by:     A true entrepreneur is a doer and not a dreamer,” and it’s a bumpy ride to reach the desired goal. It has its fair share of loneliness, risk taking, difficult decision making, failures and lots more. One

Why Influencer Marketing Should Be Part of Your Marketing Campaign


Influencer marketing is a new-age version of word-of-mouth publicity, which is considered as one of the most effective forms of marketing. Published by:     In today’s world, word-of-mouth goes beyond family and friends. Recommendations from celebrities, public figures, leaders, professional advisors, etc. create a vast impact in increasing the sales of a brand. In

6 Step Guide for Social Media Marketing Success


Social media replaces nothing, but compliments everything.” – Neal Schaffer published on:     Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for

How brands can drive traffic to their Instagram page


With the growing popularity, Instagram is becoming a powerful hub for businesses to showcase their USP. Initially, Instagram wasn’t considered a potential platform for business but now it has created a necessary place of its own. Sahil Chopra, CEO & Founder of iCubesWire, shows a few ways how to drive traffic to Instagram page published

iCubesWire Wins Sanghi Cement’s Digital Marketing Mandate


iCubesWire will manage social media marketing, digital advertising, search engine optimisation and website design for Sanghi Cement published on:                  iCubesWire recently won the digital marketing mandate for Sanghi Cement. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. iCubesWire will manage social media marketing,

iCubesWire to handle Central Park’s digital marketing duties


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park Source : BrandEquity | ET Digital marketing solution, iCubesWire, has bagged Central Park, an ultra-luxury realty brand providing company’s digital marketing mandate in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and

A Step-wise Guide to Programmatic Advertising


Source : Martech Advisor Sahil Chopra, CEO & Founder at iCubesWire shares a guide to help marketers understand the value of Programmatic advertising, real-time bidding and terms like Sell Side Platform (SSP) that helps publishers manage their ad impression and maximize their ROI and Demand Side Platform (DSP) that reports campaign performance and track ROI Programmatic advertising