The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same. There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of
Browsing category Digital Marketing
The good thing about online content is that the audience will find the content. Whatever be the quantum of content or crazy data points, your audience will flock around the content as long as it has superb storytelling. Why? People remember 20 per cent of what they hear, 30 per cent of what
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park Source : BrandEquity | ET Digital marketing solution, iCubesWire, has bagged Central Park, an ultra-luxury realty brand providing company’s digital marketing mandate in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and
Source : CIO review India Native ads are gaining a huge industry buzz, many big and small ventures are investing in Native ads to get over their competitors. The upside of Native ads is that it enlightens customers about both the aspects of the product. It lets the customer have deeper engagement without being disruptive which
Source : Martech Advisor Sahil Chopra, CEO & Founder at iCubesWire shares a guide to help marketers understand the value of Programmatic advertising, real-time bidding and terms like Sell Side Platform (SSP) that helps publishers manage their ad impression and maximize their ROI and Demand Side Platform (DSP) that reports campaign performance and track ROI Programmatic advertising
Source : Social Samosa Who are we? We are a leading digital marketing company in India offering 360-degree concepts to over 500 name brands through a network of more than 10,000 publishers. iCubesWire was founded in 2010. We started with performance marketing operations, providing robust platform to advertisers and publishers where they mutually grow and
Source : INDIANtelevision iCubesWire, a leading digital marketing solution and concept provider, is the gold sponsor for Ad Tech 2017, India’s largest marketing and advertising event. The two-day event will be held on 9 and 10 March at The Leela, Gurgaon and is expected to be visited by over 6500 attendees such as publishers, marketers,
Yesterday morning’s Economic Times carried three ads that got me wondering about the entire ‘digital marketing’ bit in India. Afaqs – 23 February 2017 The first one comprised two full-page ads in all editions of the paper, by an agency called iCubesWire, questioning brands about ‘true ROI in Digital Marketing.’ The second was an
The mandate for the iCubesWire team is to increase the visibility of Rentickle among young, independent professionals Source : Brand Equity | Economic Times iCubesWire, a digital marketing solution and concept provider, has recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high-quality furniture, appliances and other home
Expected to be a big part of the GDP in next 10 years as predicted by Golman Sachs, global companies like P&G believe India’s internet business will surpass most channels. Source : Economic Times By Sahil Chopra The digital wave is on a crest and expected to grow many folds in the years to come.
Prior to his most recent gig, Sharma was vertical head – sales at iCubeWire itself Source : Brand Equity | Economic Times One week old and already in full gear, here’s presenting iCubeWire’s, Nishant Sharma. Sharma is the newly elevated group head – North at iCubesWire. Prior to this, he was vertical head of sales
A look at Chopra’s quick guide for brands that are betting big on social media Source : Brand Equity Economic Times Social media has already acquired over 2.3 billion users in a decade’s time. A medley of stuff is expected to happen on social in 2017. For starters, platforms will evolve further, social spend will increase,
Source : BusinessWorld Demonetisation is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason – it is a move that has affected all subjects of the nation for better or worse Demonetisation is by far the single greatest positive disruptive move made in India that’s
Source :- ET BrandEquity Digital marketing solution and concept provider, iCubesWire, has elevated Nishant Sharma as group head – North. In his new role, Sharma will lead the business operations in the North region with a special focus on business and sales. This move is in alignment with company’s strategy of accelerating growth in India.
Source : Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of