Browsing category Digital Marketing

5 Digital trends to watch out for in 2021


2020 has been a year of overcoming challenges and embracing change. The global pandemic radically transformed the way business is done. Despite the many ways companies operate, the sudden transition towards digital technology keeps the business going and, in turn, helps to stay ahead of the competition. The year 2020 cornered businesses across markets into

How social media marketing and influencer marketing are slowly taking over the marketing space?


According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Digital to keep realty afloat in times of COVID-19


Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online.  The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around

Give Your Brand Campaign a Voice of its own!


When Allen Dale coined the phrase “If necessity is the mother of the invention, then laziness is the father,” in 1990, little did he know that it would describe the driver of personal technology to such an extent. Evolutionary and revolutionary research has historically revolved around the aim to reduce the human effort to achieve

iCubesWire Wins the Digital Mandate of Janhit Jagran


Published By :       New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram

Ambience Group awards its digital mandate to iCubesWire


Published By :                 iCubesWire, the technology performance driven digital agency, has bagged the integrated digital mandate for real-estate developer Ambience Group. The agency will be responsible for handling the 360-degree digital marketing functions of the brand covering ORM, listening, managing social channels, website, digital creatives, media spends and performance marketing. Speaking on the announcement, Ankush Kaul,

The Disrupters: iCubesWire brewing fresh ideas to achieve ‘True ROI’


Published By: Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant

iCubesWire retains the digital mandate for Central Park for the 2nd consecutive year


Published By:          Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by

iCubesWire bags Motoziel’s digital duties


Published By:                     iCubesWire has bagged the digital marketing mandate for Motoziel, the holistic destination for the motorcycle community looking for a perfect concoction of everything revolving around bikes. It is a bikers’ stopover for rejuvenation which offers a sneak peek into the bikers’ paradise where the moto-enthusiasts can get abreast with the glossiest

Konica Minolta assigns its social media duties to iCubesWire


Published By:                   iCubesWire, a digital marketing solution and concept provider, has bagged the social media mandate for Japanese Technology Company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch. Commenting on the development, Sanjay Monga, Dy. general

iCubesWire flags off Delta, a digital marketing suite for marketers


Published by:                       The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge

iCubesWire bags the digital media mandate for AMB Group


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by:             iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers

Budget 2018: Agency speak


Agency honchos pen their thoughts on #Budget 2018 Published by:          Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed

Union Budget 2018: Digital Advertisers’ Wish List


Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also