Source : Martech Advisor Sahil Chopra, CEO & Founder at iCubesWire shares a guide to help marketers understand the value of Programmatic advertising, real-time bidding and terms like Sell Side Platform (SSP) that helps publishers manage their ad impression and maximize their ROI and Demand Side Platform (DSP) that reports campaign performance and track ROI Programmatic advertising
Source : Social Samosa Who are we? We are a leading digital marketing company in India offering 360-degree concepts to over 500 name brands through a network of more than 10,000 publishers. iCubesWire was founded in 2010. We started with performance marketing operations, providing robust platform to advertisers and publishers where they mutually grow and
Source : INDIANtelevision iCubesWire, a leading digital marketing solution and concept provider, is the gold sponsor for Ad Tech 2017, India’s largest marketing and advertising event. The two-day event will be held on 9 and 10 March at The Leela, Gurgaon and is expected to be visited by over 6500 attendees such as publishers, marketers,
Yesterday morning’s Economic Times carried three ads that got me wondering about the entire ‘digital marketing’ bit in India. Afaqs – 23 February 2017 The first one comprised two full-page ads in all editions of the paper, by an agency called iCubesWire, questioning brands about ‘true ROI in Digital Marketing.’ The second was an
The mandate for the iCubesWire team is to increase the visibility of Rentickle among young, independent professionals Source : Brand Equity | Economic Times iCubesWire, a digital marketing solution and concept provider, has recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high-quality furniture, appliances and other home
Expected to be a big part of the GDP in next 10 years as predicted by Golman Sachs, global companies like P&G believe India’s internet business will surpass most channels. Source : Economic Times By Sahil Chopra The digital wave is on a crest and expected to grow many folds in the years to come.
Prior to his most recent gig, Sharma was vertical head – sales at iCubeWire itself Source : Brand Equity | Economic Times One week old and already in full gear, here’s presenting iCubeWire’s, Nishant Sharma. Sharma is the newly elevated group head – North at iCubesWire. Prior to this, he was vertical head of sales
A look at Chopra’s quick guide for brands that are betting big on social media Source : Brand Equity Economic Times Social media has already acquired over 2.3 billion users in a decade’s time. A medley of stuff is expected to happen on social in 2017. For starters, platforms will evolve further, social spend will increase,
Source : BusinessWorld Demonetisation is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason – it is a move that has affected all subjects of the nation for better or worse Demonetisation is by far the single greatest positive disruptive move made in India that’s
Source :- ET BrandEquity Digital marketing solution and concept provider, iCubesWire, has elevated Nishant Sharma as group head – North. In his new role, Sharma will lead the business operations in the North region with a special focus on business and sales. This move is in alignment with company’s strategy of accelerating growth in India.
Source : Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of
Source : The Times of India (Delhi) Rather than considering it a difficult situation to be in, working with a socially inept manager can actually be a win-win for both if handled in the right way Workplaces are fun if all factors are up to your expectations, but you have to deal with anomalies on a
Source : EconomicTimes The digital world expects to see a lot of change in 2017. Here are the top 8 predictions for 2017: 1. Social will eat away Search Budget Social media has gone beyond just being a networking tool and these platforms are quickly gaining ground as effective lead/sales drivers. eMarketer predicts 26.3% increase in
Source : CIOReview Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral.
Source : AdageIndia Display Marketing has been growing immensely for last few years but its ad spend was always lower than search advertising ad spend. Marketers believed in search more because it was the good source of direct response from the audience. eMarketer’s report says that display advertising ad spend will surpass search in 2016 created