Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire
Browsing category Digital Marketing
With Christmas just a couple of days away and with a weekend leading up to it, India’s advertising fraternity is in joyful spirits. Published by: Offices have been decked up with traditional Christmas colours of red, white and green. Some, like Utopeia Communicationz, have even put up a real Christmas tree in their office.
Sahil Chopra, CEO and Founder, iCubesWire explains, chatbots are just the digital human beings that imitate human chatbots through text or voice commands. This artificial intelligence driven technology reduces the tedious tasks of searches and yields better results thus making our lives simpler Published by: Chat bots are like digital experts working on
The digital marketing mandate was won post a multi-agency pitch Published by: iCubesWire, a digital marketing Solution and concept provider, has been appointed as the digital marketing agency for R K Marble, a leading producer and processor of exquisite marble. The mandate was won post a multi-agency pitch. Speaking about the win, Sahil Chopra, CEO and
In an interaction with exchange4media, Sahil Chopra shares his perspective on how digital marketing has proven to be a boon for the development of the country and the future of mobile marketing in India. Published by: Adding another feather to the cap, iCubeswire has bagged the digital mandate for Printronix. iCubeswire caters to over more than
The responsibilities include managing digital media as well as the creative mandate for Printronix Published by: iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. The team
Gurgaon-based iCubesWire Technologies Pvt. Ltd, which offers digital marketing solutions to companies, has launched a $3-million fund to support early-stage tech startups. Published by: iCubesWire is primarily looking to invest in artificial intelligence- and progressive automation-driven companies. It plans to deploy the fund across four to six startups by the end of
M-Commerce is witnessing a phenomenal growth. Technological advances in the digital World have given the hand-held devices breakthrough capabilities and computing competency Published by: Statistically, India boasts of a humongous figure of 462 million internet users which is more than the entire population of the United States and out of which, 79% of
Affiliate marketing has four core players: the merchant which is the brand or retailer, the network, the publisher and the customer Published by: A performance based model by which an e-commerce retailer pays an external website for traffic is known as affiliate marketing. It is the process of promoting other person’s products/services on
An entrepreneur should be quick-witted to know the right skills of selling his idea/product Published by: A true entrepreneur is a doer and not a dreamer,” and it’s a bumpy ride to reach the desired goal. It has its fair share of loneliness, risk taking, difficult decision making, failures and lots more. One
Influencer marketing is a new-age version of word-of-mouth publicity, which is considered as one of the most effective forms of marketing. Published by: In today’s world, word-of-mouth goes beyond family and friends. Recommendations from celebrities, public figures, leaders, professional advisors, etc. create a vast impact in increasing the sales of a brand. In
People Matters spoke to experts to know their valuable opinion on employee monitoring, in the backdrop of Right to Privacy ruling passed by apex court. Published by: In the backdrop of ‘Right to Privacy’ ruling by apex court where privacy was declared as a fundamental right because it is intrinsic to the right
Social media replaces nothing, but compliments everything.” – Neal Schaffer published on: Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
With the growing popularity, Instagram is becoming a powerful hub for businesses to showcase their USP. Initially, Instagram wasn’t considered a potential platform for business but now it has created a necessary place of its own. Sahil Chopra, CEO & Founder of iCubesWire, shows a few ways how to drive traffic to Instagram page published