Social Media Agency Feature: iCubesWire
Source : Social Samosa
Who are we?
We are a leading digital marketing company in India offering 360-degree concepts to over 500 name brands through a network of more than 10,000 publishers. iCubesWire was founded in 2010. We started with performance marketing operations, providing robust platform to advertisers and publishers where they mutually grow and maintain long-term relationships. Then we added full digital service offerings – from social media marketing, digital creative to video production. Now, we are a passionate team of over 100 members operating from Gurgaon, Mumbai, London and Phoenix to bring the power and potential of the web to a global clientele.
What’s in the name?
i-Cubes-Wire. I is for the Internet and Network. Cubes are the various entities in the digital world. Wire is something that connects and powers those entities. It’s about creating, fostering and harvesting the digital ecosystem. However, you’re free to suggest a better explanation.
What we do?
Our offerings is a complete arsenal to win the digital. It comprises Performance, Social (SMO & SMM), Online Reputation Management (ORM), Listening, Digital Media Buying & Planning, Programmatic and Digital Creative. For performance marketing, we’ve more than 10,000 publishers across Social, Search, Email, Display, Rich Media, Videos and Programmatic.
Why we do it?
We started because we foresaw a tremendous opportunity in digital, and the incumbents of that time were not doing well. I still feel the same about most of the agencies. From very beginning, we’re bringing digital ecosystem closer on our platform that’s unbiased and measurable. We drive marketing results through an ROI-driven approach. We bring clarity to digital marketing, and help our clients make the most out of their digital spend. Our model of digital marketing has worked very well for all our clients, and helped us stay ahead in the competition for last 7 consecutive years.
How we evolve?
We are always on our toes. Being a privately owned company we innovate and grow at a rapid pace. Nobody commands us except our clients. That’s the benefit of staying private. We can do everything we want to, immediately, for the benefit of our clients. And that’s very important in this rapidly changing digital landscape. In other words, helping our clients adjust to the ever changing digital world is integral in how we evolve as a company. The better one does that, the better one evolves.
Social responsibility in social media
We do our bit. We give back to the society and keep it subtle. No bragging about how we do it. But we create a noise on social media so that others follow the suit. There is nothing wrong in making an announcement here and there as long as you’re sincere in your efforts. iCubesWire contributes to an organization working for differently-abled. Besides, we encourage greener environment in our premises and on the web.
Need of the hour
Digital world goes by one rule – perform or perish. We’re a young team bubbling with energy always on our toes. And we put everything on fast track, that’s the need of the hour in this aggressive environment. No scope for complacency, the momentum should be at Godspeed.
We learned the hard way
Our story is progressive, which started with email marketing and culminated in 360-degree marketing. Now we’re a leading performance marketing in India, and unlike other players in the industry we’ve our own full-service digital offerings. It’s obvious that we made several disruptive moves and learnt it the hard way.
Did we just share that?
If people are social, we are uber social as far as our posts, memes and tweets go. You know what – you must entertain them even if they did not buy your view, product or service. Because they have already invested some time, may be seconds, so you must pay them back for their time. Entertainment is the apt pay back. Beyond that we deliver the most compelling infographics, social feeds and digital creatives that go viral and help brands achieve their goals.
They work with us
We work with some of the most innovative companies into e-Commerce, Automobile, Technology, Finance, Travel, Hospitality and more. Some of them are pioneers, market-makers and revolutionaries. There are many to name including industry giants such as P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos and McDonalds.
Industry as we foresee
The prospect is huge. Barely 15% of the general populace is on social media. So, imagine what will happen when 100% flock to the social web (and it will be!). Social Media will become a very important part of marketing communication. It’ll be must for every business to go social.
A day without Internet
The world will come to a halt! Though we don’t always realize, the Internet has become as essential as the air we breathe and water we drink. Take the social web aside, consider the repercussions to governance, industries, health, education and security. Internet powers them all.
Lastly, are you hiring?
Great article. I will be going through some of these issues as well..