YES Bank and iCubesWire launch AI enabled digital innovation


Published By:                  In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements. Organizations in today’s times are exploring the digital parameters and YES Bank is the latest

iCubesWire retains the digital mandate for Central Park for the 2nd consecutive year


Published By:          Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by

A peek at the week: iCubesWire’s Upal Ganguli


Published By: When we’re on a trip, we love to have good people giving us company throughout. Yes, it should work the same way at our work place because only then it’s called a Company, isn’t it? A company’s success depends upon not just its vision, but the people who build that vision. That’s why

iCubesWire appoints Upal Ganguli as senior account and creative director


Published By:                          iCubesWire a leading digital marketing solution and concept provider recently announced the appointment of Upal Ganguli as the Senior Account and Creative Director at their head office in Gurgaon. He will be heading the creative, copy and pre-sales vertical and will be responsible for formulating impressive ideas and shaping them towards execution. Upal

Impact of GDPR on Digital Advertising and Data Supported Agencies


Published By: European Union’s General Data Protection (GDPR) designed to put control over data collection and usage back in the hands of consumers by asking the opinions of consumers directly, came into effect on 25th of May 2018. Under GDPR, any company – no matter where they are based or headquartered – holding information about

iCubesWire begins operations in London


Published By:                                                 In a recent announcement, full service digital agency iCubesWire, has extended the operations to London. The office in London will mark their noteworthy entry in the foreign market, post a successful continuity in the Indian sub-continent with the head-office in Gurgaon and branches in Mumbai and Bengaluru. The expansion targets

iCubesWire bags Motoziel’s digital duties


Published By:                     iCubesWire has bagged the digital marketing mandate for Motoziel, the holistic destination for the motorcycle community looking for a perfect concoction of everything revolving around bikes. It is a bikers’ stopover for rejuvenation which offers a sneak peek into the bikers’ paradise where the moto-enthusiasts can get abreast with the glossiest

NEVER HAVE I EVER


Published By:  Sahil Chopra, CEO & Founder, iCubesWire tells us about his ‘things to do’ buckletlist and how doing new things keeps him going During the course of our lives, we routinely discover new hobbies which we gradually shape and turn into fierce passions. This is a great way to push yourself and become the

AI will not make the agencies redundant: Sahil Chopra, iCubesWire


Published By: Founded in 2010, iCubesWire had started with performance marketing operations, providing robust platform to advertisers and publishers where they mutually grow and maintain long-term relationships. The company today has morphed into a leading Digital Marketing Solution and concept provider in India, providing a 360-degree environment to leading brands for their digital marketing needs.

Chatbots gaining quick momentum in India


Published By: Chatbots seem to be winning the heart of consumers already in India. A recent survey found that some 90 per cent of online shoppers were happy talking to machines compared to human executives. A chatbot is a computer programme designed to simulate conversation with human callers. Modern day, Artificial Intelligence-driven chatbots often excel

Konica Minolta assigns its social media duties to iCubesWire


Published By:                   iCubesWire, a digital marketing solution and concept provider, has bagged the social media mandate for Japanese Technology Company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch. Commenting on the development, Sanjay Monga, Dy. general

Innovative Ways Brands Can Use Twitter Bots to Revolutionize Customer Engagement


Published By: Bots are everywhere. In our fast-moving world, the interactive bots help in disseminating information to consumers with ease. Many people are turning to social media platforms to contact businesses with complaints, queries, and comments on the product or service.To save time and reduce manual efforts, companies are moving to bots. Not only that,