Browsing tag: digital marketing agency

Guest Times: Are you doing analytics right?


Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American

Singer India awards its digital duties to iCubesWire


Published By :          iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,

iCubesWire Wins the Digital Mandate of Janhit Jagran


Published By :       New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram

Illusion of many


Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands

Ad land’s Young Guns: Sanjeeda Khan, iCubesWire


Published By: Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation. What

The Disrupters: iCubesWire brewing fresh ideas to achieve ‘True ROI’


Published By: Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant

iCubesWire retains the digital mandate for Central Park for the 2nd consecutive year


Published By:          Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by

Konica Minolta assigns its social media duties to iCubesWire


Published By:                   iCubesWire, a digital marketing solution and concept provider, has bagged the social media mandate for Japanese Technology Company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch. Commenting on the development, Sanjay Monga, Dy. general

Are digital marketers still afraid to incorporate AI into their strategies?


Published By: Sahil Chopra, CEO and Founder, iCubesWire, believes artificial intelligence is beneficial in the long run and can be incorporated in various verticals across departments. He analyses if the organisations are utilising it or if they are still sceptical and why? Artificial Intelligence is undeniably the most progressive innovation of the season and to

iCubesWire flags off Delta, a digital marketing suite for marketers


Published by:                       The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge

iCubesWire bags the digital media mandate for AMB Group


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by:             iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers

Budget 2018: Agency speak


Agency honchos pen their thoughts on #Budget 2018 Published by:          Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed

Union Budget 2018: Digital Advertisers’ Wish List


Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also

How Brands Can Handle a Social Media Goof Up?


Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire