Digital India initiative will boost digital advertising market
Source : SundayGuardianLive
The government’s Digital India initiative is set to boost the size of India’s nascent digital advertisement market, currently pegged at Rs 6,200 crore. The policy initiative aims to make India a digitally empowered society by connecting every Indian on the Internet through affordable smart phones.
Analysts say that as more eyeballs shift towards the digital space, boosting visibility on various digital platforms is fast becoming a priority with every brand looking to reach out to their targeted customers. And “as India’s digital space grows bigger, India’s digital advertisement market (with mobile advertising being the subset of digital ad spends) is expected to double-up in next two to three years,” says Sanjay Trisal, Country Manager, AppsFlyer. Trisal provides crucial technology that helps companies to measure the impact of their ads, shown on various mobile and digital platforms, on their actual sales.