Browsing tag: Augmented/Virtual Reality

Spotlight: This IPL, Virtual Reality Brings Matches Closer To Your Couches

 Published By: Brands are already exploring virtual reality, augmented reality and the combination of both, known as the mixed reality to create an immersive marketing experience. But how will it impact digital marketing and advertising in the near future? Virtual reality (VR) is rapidly reaching the marketing industry, and brands have started using it to increase awareness, promote engagement and enhance customer