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If you’ve been closely following the dynamic tech scene in the Middle East, you’re well aware of its continuous innovation. Brace yourselves, because 2024 is poised to be a pivotal year for the region’s advertising technology (ad-tech) industry. Let’s delve into the anticipated trends that are set to shape the landscape throughout the upcoming year. Programmatic Ads:

With a career spanning over 15 years in media and sales management, Maalouli has a track record of driving growth and innovation. His tenure at organisations like Choueiri Group and Bayut&Dubizzle is marked by transformative leadership and strategic prowess in marketing, client servicing and team management. Ad Tech platform iCubesWire has announced the elevation of

Dubai: The ad-tech platform iCubesWire has expanded its base of operations to Saudi Arabia, with an office in Riyadh. The company now has six offices across its network and with a workforce of 350 plus. The MENA region’s digital advertising sector is projected to cross $9 billion by 2025. The iCubesWire’s Saudi push will see

This strategic move strengthens the company’s commitment to creating a strong foothold within the MENA region’s thriving digital advertising sector, which is projected to surpass nine USD billion by 2025, the platform stated in a press release. iCubesWire, a global Ad Tech audience platform, has announced their expansion into the Saudi Arabia market with a

Bengaluru (Karnataka) [India], September 8: iCubesWire, a global Ad Tech Platform, has announced an exciting partnership with Meesho, India’s only true e-commerce marketplace. With 140 million annual transacting users, over 1.3 million sellers and ~ 120 million active product listings across 30 categories, Meesho aims to fuel the discoverability of a wide assortment of products

iCubesWire will channel its digital expertise into creating innovative assets for Swiggy, Swiggy Instamart, Swiggy Dineout, Swiggy Genie, among others iCubesWire, a global AdTech platform, has bagged the mandate to manage Swiggy’s growth marketing, influencer marketing and affiliate campaigns. According to the company, the partnership will introduce fresh creativity into the brand’s digital channels. According

iCubesWire, a leading global ad tech platform, has announced the ‘India Influencer Conclave’, scheduled to take place on August 25th at the Camellias Club in Gurgaon. The exclusive event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ top-notch brands, regulatory bodies, and platform experts for a day of insightful

iCubesWire, the digital ad tech platform, has forecasted top-line revenue of Rs 350 crore for the current year and also announced its expansion plans. The company’s aspirations are focused on an exponential growth trajectory across several parameters, including revenue, team, geographies, and the launch of advanced ad technology innovations, which will be added to the

The mandate includes boosting the brand’s online presence, spearheading digital branding, SEO, media planning, and designing social media campaigns, the company stated in the press release. iCubesWire, an ad tech-based digital marketing conglomerate has secured the digital media mandate for Mankind Pharma’s dog food brand, PetStar. PetStar is a pet food brand engaged in the

iCubesWire will look after creative video solutions and enhance Ambience Group’s ability to create captivating marketing campaigns. iCubesWire, a digital ad tech network, has been appointed as the Animation & Video Production Agency for Ambience Group. Ambience Group is one of India’s real estate developers with a diverse portfolio of residential, commercial, retail, and hospitality

iCubeswire is focused on offering help to companies to keep pace with the ever-changing marketing landscape. The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate their year

Brands are now more conscious of the crucial role video marketing plays in conveying a company’s value and vision. Six in ten people learn better with a pictorial representation of something. In addition, 90% of everything our brain processes is visual.  During the last five years, brands have left no stone unturned to capture the

78% of the people surveyed affirmed using video celebrity apps to send greetings to people. As per a report by the digital marketing agency iCubesWire. The agency surveyed over 1,000 respondents between the second and fourth week of September. According to the survey, the celebrity app market has seen growth, with more people using such

Integrated marketing agency iCubesWire has announced its digital and creative mandate win for LuLu Hypermarket Lucknow. As part of the mandate, the agency will partner up with the brand to launch LuLu Hypermarket in Lucknow. In addition, the agency will handle digital branding and devise omnichannel campaigns. “We are happy to begin our journey in