Browsing tag: digital media marketing

Guest Times: Are you doing analytics right?


Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American

Singer India awards its digital duties to iCubesWire


Published By :          iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,

iCubesWire Wins the Digital Mandate of Janhit Jagran


Published By :       New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram

Ambience Group awards its digital mandate to iCubesWire


Published By :                 iCubesWire, the technology performance driven digital agency, has bagged the integrated digital mandate for real-estate developer Ambience Group. The agency will be responsible for handling the 360-degree digital marketing functions of the brand covering ORM, listening, managing social channels, website, digital creatives, media spends and performance marketing. Speaking on the announcement, Ankush Kaul,

Ad land’s Young Guns: Sanjeeda Khan, iCubesWire


Published By: Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation. What

iCubesWire flags off Delta, a digital marketing suite for marketers


Published by:                       The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge

Budget 2018: Agency speak


Agency honchos pen their thoughts on #Budget 2018 Published by:          Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed

Union Budget 2018: Digital Advertisers’ Wish List


Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also