Are digital marketers still afraid to incorporate AI into their strategies?


Published By: Sahil Chopra, CEO and Founder, iCubesWire, believes artificial intelligence is beneficial in the long run and can be incorporated in various verticals across departments. He analyses if the organisations are utilising it or if they are still sceptical and why? Artificial Intelligence is undeniably the most progressive innovation of the season and to

Making chatbots your mouthpiece


Published By: Brands are using chatbots not only for better customer engagement but also to automate marketing and save time and money  Chatbots are here and they are giving conversations a whole new meaning. Major companies have already incorporated chatbots into a range of roles, including customer service, marketing, and content distribution, and some brands

Offbeat: Sahil Chopra – The childhood bully who could be a motivational speaker


Published By: Sahil Chopra is the CEO and Founder of iCubesWire, a digital marketing solutions company which help brands acquire and retain clients through web, mobile, email, Videos, Rich Media and so on. He is a highly motivated and adaptive digital marketing professional and Internet evangelist with an expertise in Internet Strategy development and execution. Chopra has

Virtual Reality

Spotlight: This IPL, Virtual Reality Brings Matches Closer To Your Couches


 Published By: Brands are already exploring virtual reality, augmented reality and the combination of both, known as the mixed reality to create an immersive marketing experience. But how will it impact digital marketing and advertising in the near future? Virtual reality (VR) is rapidly reaching the marketing industry, and brands have started using it to increase awareness, promote engagement and enhance customer

Artificial intelligence

Data Breach and Artificial Intelligence, Can Technology Wreak Havoc On Normal Human Lives?


 Published By: Artificial Intelligence deemed as the promising future that will satiate the up surge in technology. The wide deluge associated with AI is not even fully known to the mankind yet. Currently, we have delved into only a fraction of implications of artificial intelligence and the larger share of the pie remains unanticipated and

Artificial Intelligence

How iCubesWire is using AI in its products, usability, future tech & how AI is changing the digital ecosystem?


Published by: Artificial Intelligence is undoubtedly the visionary future we’ve been craving for. The preliminary stage that is being witnessed is just a fragment of the vast amplitude waiting to be explored. Marketers are highly optimistic about the onset of AI and are leaving no stone unturned to assimilate its regulation. In Q2 last year,

Delta Digital Marketing

iCubesWire flags off Delta, a digital marketing suite for marketers


Published by:                       The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge

Chatbot Trends in India in 2018


Published by: There is a new wave that has hit the market – the emergence of chat-bots. In today’s times, every brand is exploring means to derive maximum benefit out of the wave. Directly or indirectly everyone is affected by artificial intelligence and soon it will play a predominant role in everyone’s lives. There is

Why Artificial Intelligence will lead to job opportunities, give a boost to skill upgradation


Published by:  Artificial Intelligence is the biggest buzzword going around this season. Everyone is engaging in discussions over chatbots and putting across their ideologies, assumptions and thoughts around it. It is one of the most searched topics on the Internet in recent times with a plethora of articles associated with it. Amidst all this, there

iCubesWire bags the digital media mandate for AMB Group


iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by:             iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers

Affiliate Marketing has helped leverage the brands digitally and has added value to their online presence


The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web. Published by: Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much

2018 Budget

Budget 2018: Agency speak


Agency honchos pen their thoughts on #Budget 2018 Published by:          Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed

Union Budget 2018: Digital Advertisers’ Wish List


Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also

How Brands Can Handle a Social Media Goof Up

How Brands Can Handle a Social Media Goof Up?


Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire