Browsing category Digital Marketing

Affiliate marketing has four core players: the merchant which is the brand or retailer, the network, the publisher and the customer Published by:     A performance based model by which an e-commerce retailer pays an external website for traffic is known as affiliate marketing. It is the process of promoting other person’s products/services on

An entrepreneur should be quick-witted to know the right skills of selling his idea/product Published by:     A true entrepreneur is a doer and not a dreamer,” and it’s a bumpy ride to reach the desired goal. It has its fair share of loneliness, risk taking, difficult decision making, failures and lots more. One

Influencer marketing is a new-age version of word-of-mouth publicity, which is considered as one of the most effective forms of marketing. Published by:     In today’s world, word-of-mouth goes beyond family and friends. Recommendations from celebrities, public figures, leaders, professional advisors, etc. create a vast impact in increasing the sales of a brand. In

People Matters spoke to experts to know their valuable opinion on employee monitoring, in the backdrop of Right to Privacy ruling passed by apex court. Published by:     In the backdrop of ‘Right to Privacy’ ruling by apex court where privacy was declared as a fundamental right because it is intrinsic to the right

Social media replaces nothing, but compliments everything.” – Neal Schaffer published on:     Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for

Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.

With the growing popularity, Instagram is becoming a powerful hub for businesses to showcase their USP. Initially, Instagram wasn’t considered a potential platform for business but now it has created a necessary place of its own. Sahil Chopra, CEO & Founder of iCubesWire, shows a few ways how to drive traffic to Instagram page published

Online reputation is a necessary aspect in today’s World. The manner in which you portray your brand through specific actions is how you come across in the market. Arguably, it is one of the most important business strategies one has to look into. published on:     Have a Look at 5 Easy Ways to

The debate between Mumbai and Delhi has been a long standing one. The cities draw comparisons on a host of levels ranging from economics, culture, infrastructure, safety and most of all, affluence.     If we look at this debate from a pure play numbers game, Delhi scores better on most counts, barring some critical

Following the threat of boycott from top advertisers due to hateful content, YouTube has now redefined the framework of content monetization and updated its advertising policy for content creators. The new policy will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it. published on:     In its

iCubesWire will manage social media marketing, digital advertising, search engine optimisation and website design for Sanghi Cement published on:                  iCubesWire recently won the digital marketing mandate for Sanghi Cement. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. iCubesWire will manage social media marketing,

The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same.     There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of

The good thing about online content is that the audience will find the content. Whatever be the quantum of content or crazy data points, your audience will flock around the content as long as it has superb storytelling. Why?     People remember 20 per cent of what they hear, 30 per cent of what