According to a report, 82% of internet traffic will be video by 2022. What is the probability of B2B gaining more traction than B2C through video marketing strategies? By Sahil Chopra Every picture tells a story; a video nevertheless tells it better. The online landscape has undergone an evolution, with more and more people consuming
Metaverse is a relatively new technology and will take some time before it engages the entire world. The agile nature of disruptive innovations has altered the course of consumer behavior far from conventionality. As a result, the world is quicker than ever in putting new technologies to the test and soon making them a part
iCubesWire has grown from a handful of digital marketing experts to a digital marketing ecosystem valued at Rs 1,200 crore since its inception in 2010. Today, the Gurugram headquartered company spearheads digital transformation for its clients with a team of around 300 people across India, Singapore, and Dubai. The company believes the future of digital
Well, conversational marketing is far from a dialogue-driven approach to marketing. The first dialogue is always with oneself, ensuing the question of how well you understand your consumers and their pain points. It involves talking to drive engagement and addressing how you commit to customer experience. According to a study by IBM, nearly 80% of
The idea for Recruitment Marketing is to build a lead/talent pool that is keen to explore opportunities. It, thus, goes beyond just job postings and offers an attractive proposition for candidates to get to know more about the company, culture, talent, and opportunities. The Great Resignation or “reshuffle” has made many employers strive to find
Hyderabad: Voters in poll-bound Uttar Pradesh prefer to enter details about state politics on Facebook over different social media platforms corresponding to Instagram, YouTube, and Twitter, a survey carried out by digital marketing platform iCubesWire has discovered. This comes at a time when political events are shifting their focus to digital campaigns and digital rallies
Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign
The new year is just around the corner, and keeping the trend alive, marketers are busy analysing digital marketing strategies that may demand our attention going ahead. Consumer behaviour changes in a blink of an eye and we must keep our eyes and ears open to these subtle changes to invest effectively and gain an
Elections, a highly anticipated time for India as leaders come to power, some parties rise, some fall and people lie bare witnesses to how the nation is shaped again. It also happens to be a time when OOH platforms earn big bucks, from political rallies to visits, everything is on display up and front. Politics
Authentic woke content has created an opportunity for brands to connect with their audience more up and close. What does it mean to be woke? To put it simply, it is a term used to describe a person who is aware of the world’s prevalent political and social issues. What happens when we intertwine the
The prevalence and significance of local languages can manifold a brand’s digital presence with apt, consumer-driven content. India places second as one of the largest online markets globally, with over 560 million internet users every single day. With such a diverse market having an exponential growth rate, brands are leveraging every means possible to entice
Will it continue to grow or fizzle out in a few months in India? Are large brands getting on board for this medium? Here’s a look at the latest trends in meme marketing:- An average millennial looks at 20-30 memes every day, and with the millennials ruling the generation, meme culture is undeniably a way
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands to reach their customers regardless of the physical boundaries. Even in the face of the strongest
Videos are spearheading a revolution in marketing and are the soul of an integrated marketing strategy. Videos appeal to masses belonging to different segments and give back amplified engagement in exchanging entertainment and information. Over the past few years, technological advances have led to the wide acceptance of videos as an efficient communication medium on
We rely on the internet for pretty much everything, at times, even more than we realize. Although, it is not a service that comes without an expense. Every time you are digging for information or streaming funny videos on the web, you unknowingly agree to share your personal data with digital ad companies. In this