All posts by pr

Does AI Understand the EQ Over IQ?


‘IBM’s Chef Watson’ & ‘Affectiva’ is already turning the tables and how! Read on to know more.   The capability of expressing and understanding emotions is the only thing which separates us humans from machines. What if a machine becomes intelligent enough to match the level? Does it give you a frisson of terror? I am sure it

Give Your Brand Campaign a Voice of its own!


When Allen Dale coined the phrase “If necessity is the mother of the invention, then laziness is the father,” in 1990, little did he know that it would describe the driver of personal technology to such an extent. Evolutionary and revolutionary research has historically revolved around the aim to reduce the human effort to achieve

iCubesWire Elevates Nishant Sharma as its Chief Business Officer


Gurgaon, 8th May 2019: Chartering on vertical growth economics, iCubesWire, the digital marketing solutions and concepts provider is elated to announce Nishant Sharma as its Chief Business Officer. This latest development came as a strategic move to strengthen the organization while leveraging upon the best resources deployed. In this new role as the company’s Chief Business

Blockchain in affiliate marketing: Will it disrupt or improve upon existing software architecture


Published By : The emergence of Distributed Ledger Technologies (DLTs) and its capability to disrupt traditional business value chains have made affiliate marketing industry also stand-up and acknowledge the potentials of blockchain. DLTs have an inherent advantage over legacy demand and supply side platforms in the affiliate marketing industry. It is more transparent, self-administrating with smart contracts,

Guest Times: Are you doing analytics right?


Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American

Social Media Platforms Merging! Boon Or Bane?


Published By : Facebook has announced the merging of the 3 platforms namely, Messenger, Instagram and WhatsApp. It is rebuilding the underlying infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. Though the date of incorporation hasn’t been finalized yet. Messaging helps people stay

ICUBESWIRE Launches AI Interactive Tool for Videos


  Published By :             iCubesWire, a leading digital marketing solution provider, has been enabling digital transformation for leading brands. The agency has marked a new milestone in innovative technology by introducing an AI enabled engaging tool for brands opting for video marketing. To begin with, the focus will be on women-oriented and real

Icubeswire bags digital marketing mandate for Bajaj Capital


Published By :              iCubesWire, a digital marketing solution and concept provider, has bagged the integrated digital mandate for Bajaj Capital, from Bajaj Capital’s Wholly Owned Subsidiary – Investors India Technologies Private Limited. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital

Singer India awards its digital duties to iCubesWire


Published By :          iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,

iCubesWire Wins the Digital Mandate of Janhit Jagran


Published By :       New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram

iCubesWire Opens R&D Center in Jodhpur, Rajasthan


Published By :                        iCubesWire, a performance marketing network, full-service digital agency & product development organization has inaugurated a research & development center in Jodhpur, Rajasthan. Headquartered in Gurgaon, iCubesWire has branch offices in Mumbai, Bangalore, & London. The office in Jodhpur will be an extended arm of the organization which currently has 100+

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