Illusion of many


Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands

Ambience Group awards its digital mandate to iCubesWire


Published By :                 iCubesWire, the technology performance driven digital agency, has bagged the integrated digital mandate for real-estate developer Ambience Group. The agency will be responsible for handling the 360-degree digital marketing functions of the brand covering ORM, listening, managing social channels, website, digital creatives, media spends and performance marketing. Speaking on the announcement, Ankush Kaul,

How The Combination Of SaaS-Based Platform, AI And Analytics Helped iCubesWire Snag 500+ Clients


Published By : No industry is untouched by the interesting offerings that analytics and artificial intelligence have to offer. Digital marketing companies are no exceptions as they are embracing these technologies in a wide array of applications. Analytics India Magazine got in touch with Sahil Chopra, founder of iCubesWire for the same. Founded in 2010 iCubesWire extensively uses

iCubesWire bags the digital marketing mandate for MBD Group


Published By :              Education company MBD Group has assigned its digital duties to iCubesWire following a multi-agency pitch. The agency will be responsible for managing the 360-degree social media strategy for Facebook, Twitter, LinkedIn and Instagram. Monica Malhotra, Managing Director of MBD Group, said, “We are excited to on-board iCubesWire as our digital partner.

Does Your Business Need a Pivot? Here’s How You Can Know


Published By : It wasn’t for nothing that Ross in the series Friends, when they tried to take a sofa up the building kept saying Pivot, Pivot, Pivot, to express a change in direction. While pivot found a poster boy in Ross, the start-up world too is well-experienced with the pivot. As you are growing your business, there comes

iCubesWire launches an innovation centre ‘NXT’


Published By:                      The agency’s new branch will offer solutions in the domain of artificial intelligence, augmented reality and software development for customised audience. iCubesWire, the technology performance driven digital agency, has launched an innovation centre called NXT. This centre will offer diversified ad solutions to their clients and partners. The centre will provide solutions

Hello from an AI on the other side


Published By:     The digital domain has experienced a colossal penetration in the recent times and its acceptance amongst the masses is uncanny. It has experienced a hurricane of new possibilities in newer arenas, coupled with a steep rise in employment and many other such highs. Another benchmark in the field of digital is the

Ad land’s Young Guns: Sanjeeda Khan, iCubesWire


Published By: Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation. What

The Disrupters: iCubesWire brewing fresh ideas to achieve ‘True ROI’


Published By: Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant

YES Bank and iCubesWire launch AI enabled digital innovation


Published By:                  In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements. Organizations in today’s times are exploring the digital parameters and YES Bank is the latest

iCubesWire retains the digital mandate for Central Park for the 2nd consecutive year


Published By:          Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by

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