Entrepreneur India features icubeswire

How Programmatic Buying Works


Unless you have been living under the rock, the shift from television/print to digital media in terms of total ad spend is ubiquitous. But what’s less obvious though certain is the impact. What cable TV did to ad industry around 25 years back, programmatic advertising will be the déjà vu for digital ad space where

How Brands Can Use Affiliate Marketing to Improve Sales and Outreach


Imagine that your marketing efforts for your brand/product drive traffic to a third-party vendor or business, who then pays you money for the traffic. Sounds rather far-fetched and/or confusing? It’s actually quite simple. Welcome to the world of affiliate marketing. Published by:     What is Affiliate Marketing? Affiliate marketing is an internet-based system where affiliates are paid for driving

chatbots icubeswire

ChatBots – The Digital Super-heroes have Arrived!


Sahil Chopra, CEO and Founder, iCubesWire explains, chatbots are just the digital human beings that imitate human chatbots through text or voice commands. This artificial intelligence driven technology reduces the tedious tasks of searches and yields better results thus making our lives simpler Published by:     Chat bots are like digital experts working on

R K Marble makes iCubesWire its Digital Marketing Agency


The digital marketing mandate was won post a multi-agency pitch Published by:                   iCubesWire, a digital marketing Solution and concept provider, has been appointed as the digital marketing agency for R K Marble, a leading producer and processor of exquisite marble. The mandate was won post a multi-agency pitch. Speaking about the win, Sahil Chopra, CEO and

Sabreesh Moorty icubeswire

A peek at the week: iCubesWire’s Sabareesh Moorthy


Prior to joining iCubesWire, Moorthy was associated with Publicis Media as associate director and group head of advertising operations Published by:     After having spent well over a decade in the media and advertising business, working with some of the leading agencies including Publicis Media, Cartrade.com, Madhouse, Automotive Exchange and other organizations like Yahoo India, Tribal

icubeswire client printonix

iCubesWire Bags the Digital Media Duties of Printronix


The responsibilities include managing digital media as well as the creative mandate for Printronix Published by:                      iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. The team

shashank icubeswire

Shashank B. Veerappa Joins iCubesWire as Group Head, South


Shashank B. Veerappa will expand operations in Bengaluru and rest of South India Published by:                   Digital Marketing Solutions provider, iCubesWire, has appointed Shashank B. Veerappa as the group head of their South region. He will head iCubesWire’s Bengaluru office while working towards expanding and strengthening its business. Prior to this, Veerappa was associated

icubeswire funds

E-marketing Solutions Firm iCubesWire Floats Early-stage Investment Fund


Gurgaon-based iCubesWire Technologies Pvt. Ltd, which offers digital marketing solutions to companies, has launched a $3-million fund to support early-stage tech startups. Published by:                             iCubesWire is primarily looking to invest in artificial intelligence- and progressive automation-driven companies. It plans to deploy the fund across four to six startups by the end of

sabareesh icubeswire

iCubesWire Hires Sabareesh Moorthy as Head-RDX Sales and Trading Desk


Sabareesh Moorthy will be responsible for heading the full-agency account sales in the West Region Published by:                    iCubesWire, a digital marketing solution provider, has appointed Sabareesh Moorthy as the head- RDX sales and trading desk at their Mumbai office. He will head the agency account sales in the West region and set up a

a-generation-for-change

M-Commerce is the new face of E-commerce


M-Commerce is witnessing a phenomenal growth. Technological advances in the digital World have given the hand-held devices breakthrough capabilities and computing competency Published by:     Statistically, India boasts of a humongous figure of 462 million internet users which is more than the entire population of the United States and out of which, 79% of

6 Key Factors for Budding Entrepreneurs


An entrepreneur should be quick-witted to know the right skills of selling his idea/product Published by:     A true entrepreneur is a doer and not a dreamer,” and it’s a bumpy ride to reach the desired goal. It has its fair share of loneliness, risk taking, difficult decision making, failures and lots more. One

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